新媒体时代的图书阅读类APP研究
发布时间：2018-08-26 10:05
【摘要】：信息技术的迅速发展,将我们从传统出版带入了数字出版中,面对网络的强烈冲击,出版业正在积极寻求变革。另外,智能手机的普及,4G甚至是5G时代的到来,使得手机应用市场的需求一直居高不下,图书阅读类APP也成了大多数人阅读方式的选择。本文主要针对当前市场上图书阅读类APP的发展现状以及探寻未来的发展对策进行探析,并且在研究过程中提出目前图书阅读类APP存在的不足之处,以《掌阅iReader》为例进行分析,文章一共分为六大部分分别是:绪论主要是对选题的相关背景、国内外研究现状以及研究的目的和意义的介绍。第一章主要是对APP以及图书阅读类APP的概念进行阐述,探索我国图书阅读类APP的发展历程,对目前的图书阅读类APP发展的现状进行概述。第二章是对当下图书阅读类APP特点的总结归纳,并且将现在手机APP市场上的图书阅读类APP分类进行对比研究,以市面上目前相对于比较热门的《掌阅iReader》进行案例分析,并将《掌阅iReader》与其他同类产品以及传统出版物进行对比。第三章主要是对图书阅读类APP编辑出版策略和营销策略的探析,找到正确的发行策略、营销策略才能够提高市场占有率和受众忠诚度。第四章主要是分析图书阅读类APP在迅猛发展的同时也暴露出的一些弊端,不及时解决这些问题必将阻碍图书阅读类APP未来的发展方向。本章将目前图书阅读类APP存在的一些问题提出,并对它们的解决方式进行探索。结语是根据前面的研究内容,进行总结归纳得出一定的结论,并且结合当前的实际情况提出自己的观点。
[Abstract]:The rapid development of information technology brings us from traditional publishing to digital publishing. In addition, the popularity of smartphone 4G or even the arrival of the 5G era, the mobile phone application market demand has been high, book reading APP has become the choice of most people to read. In this paper, the author mainly analyzes the current situation of the development of APP in the current market and explores the future development countermeasures, and in the course of the research, points out the shortcomings of the current APP of reading books, and takes iReader as an example to analyze. The article is divided into six parts: the introduction is mainly about the background of the topic, the current research situation at home and abroad, and the purpose and significance of the study. The first chapter mainly expounds the concept of APP and the book reading class APP, explores the development course of the book reading APP in our country, and summarizes the present situation of the book reading class APP development. The second chapter is a summary of the current characteristics of the book reading APP, and the current mobile phone APP market book reading APP classification for comparative study, with the market compared to the more popular "palm reading iReader" case study, Compare iReader with other similar products and traditional publications. The third chapter is mainly about the analysis of APP editing and publishing strategy and marketing strategy, find the correct distribution strategy, marketing strategy can improve the market share and audience loyalty. The fourth chapter is mainly to analyze the book reading APP in the rapid development at the same time also exposed some shortcomings, not to solve these problems in time will hinder the future development direction of the book reading APP. In this chapter, some problems existing in APP are put forward, and their solutions are explored. The conclusion is based on the previous research content, summarized and concluded a certain conclusion, and combined with the current actual situation to put forward their own point of view.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7
本文编号：2204522
[Abstract]:The rapid development of information technology brings us from traditional publishing to digital publishing. In addition, the popularity of smartphone 4G or even the arrival of the 5G era, the mobile phone application market demand has been high, book reading APP has become the choice of most people to read. In this paper, the author mainly analyzes the current situation of the development of APP in the current market and explores the future development countermeasures, and in the course of the research, points out the shortcomings of the current APP of reading books, and takes iReader as an example to analyze. The article is divided into six parts: the introduction is mainly about the background of the topic, the current research situation at home and abroad, and the purpose and significance of the study. The first chapter mainly expounds the concept of APP and the book reading class APP, explores the development course of the book reading APP in our country, and summarizes the present situation of the book reading class APP development. The second chapter is a summary of the current characteristics of the book reading APP, and the current mobile phone APP market book reading APP classification for comparative study, with the market compared to the more popular "palm reading iReader" case study, Compare iReader with other similar products and traditional publications. The third chapter is mainly about the analysis of APP editing and publishing strategy and marketing strategy, find the correct distribution strategy, marketing strategy can improve the market share and audience loyalty. The fourth chapter is mainly to analyze the book reading APP in the rapid development at the same time also exposed some shortcomings, not to solve these problems in time will hinder the future development direction of the book reading APP. In this chapter, some problems existing in APP are put forward, and their solutions are explored. The conclusion is based on the previous research content, summarized and concluded a certain conclusion, and combined with the current actual situation to put forward their own point of view.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7
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