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科技期刊多渠道精准传播体系的构建和应用

发布时间:2018-08-29 17:22
【摘要】:【目的】建立了一个依托网络技术和数字技术的多渠道精准传播体系,旨在提升科技期刊内容传播的广度和准确度。【方法】以《计算机研究与发展》实践为例,提出一种贯穿稿件全生命周期的多渠道精准传播体系,阐述了稿件在不同阶段下的特点,并根据读者群体的需求和阅读偏好,采取了针对性的传播途径和传播策略。【结果】随着传播体系的建立和逐步完善,《计算机研究与发展》刊登论文的下载量和引用率显著提升,自媒体关注度增强,这促进了期刊宣传效果的最大化和期刊影响力的提升。【结论】充分利用和融合各种技术手段和宣传平台,根据读者特点选择针对性的稿件内容,并采用精准的传播方式,有利于期刊影响力的提升。
[Abstract]:[objective] to establish a multi-channel accurate communication system based on network technology and digital technology in order to improve the breadth and accuracy of the content dissemination of sci-tech periodicals. [methods] taking the practice of computer Research and Development as an example, This paper puts forward a multi-channel accurate communication system running through the whole life cycle of manuscripts, expounds the characteristics of manuscripts in different stages, and according to the needs and preferences of readers, With the establishment and gradual improvement of the communication system, the number of downloads and the citation rate of the papers published in computer Research and Development increased significantly, and the media attention increased. This promotes the maximization of the periodical publicity effect and the promotion of the periodical influence. [conclusion] the full use and integration of various technical means and propaganda platforms, the selection of targeted contributions according to the characteristics of the reader, and the use of accurate means of communication, It is beneficial to the promotion of journal influence.
【作者单位】: 中国科学院计算技术研究所《计算机研究与发展》编辑部;
【基金】:国家自然科学基金(61540079,62640224)
【分类号】:G237.5


本文编号:2211897

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