浅论实体书店发展现状及未来
发布时间：2018-08-29 18:28
【摘要】：科技的发展使实体书店的发展遭受到严重冲击,但近两年政府的扶持和书店自身的探索使其发展看到了新的希望。本文通过对技术造成的人们阅读习惯的改变和互联网对实体书店的冲击分析,阐述了实体书店发展面临的问题。并通过需求分析、案例对比分析、营销分析提出实体书店发展策略,本文认为实体书店将形成新型的多元化的复合型的以创意、艺术、体验为核心的发展道路。
[Abstract]:With the development of science and technology, the development of brick-and-mortar bookstores has suffered a serious impact, but the support of the government and the exploration of the bookstores themselves in the past two years have made the development of the bookstores see new hope. Through the analysis of the change of people's reading habits caused by technology and the impact of the Internet on the physical bookstores, this paper expounds the problems facing the development of the physical bookstores. Through demand analysis, case analysis and marketing analysis, this paper puts forward the development strategy of the entity bookstore. This paper holds that the entity bookstore will form a new type of complex development road with creativity, art and experience as the core.
【作者单位】： 山东省济南市山东大学;
【分类号】：G239.23
本文编号：2212041
[Abstract]:With the development of science and technology, the development of brick-and-mortar bookstores has suffered a serious impact, but the support of the government and the exploration of the bookstores themselves in the past two years have made the development of the bookstores see new hope. Through the analysis of the change of people's reading habits caused by technology and the impact of the Internet on the physical bookstores, this paper expounds the problems facing the development of the physical bookstores. Through demand analysis, case analysis and marketing analysis, this paper puts forward the development strategy of the entity bookstore. This paper holds that the entity bookstore will form a new type of complex development road with creativity, art and experience as the core.
【作者单位】： 山东省济南市山东大学;
【分类号】：G239.23
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