跨文化传播视野下中国出版走出去策略
发布时间：2018-09-01 14:32
【摘要】：出版走出去作为一种跨文化传播形式,面临着文化差异、文化误读等因素造成的中外文化隔阂以及国外读者对中国出版内容的接受障碍等诸多困境。文章从跨文化传播视角,运用相关理论,阐述中外文化隔阂消解的可能性,提出建构跨文化出版生态、维持文化张力等推动中国出版真正走出去的策略,以希冀中外文化之间能够更好地交流与融合。
[Abstract]:As a form of cross-cultural communication, publication going abroad is confronted with many difficulties, such as cultural differences, cultural misreading and other factors, such as cultural barriers between Chinese and foreign countries, as well as foreign readers' obstacles to the acceptance of Chinese publishing content. From the perspective of cross-cultural communication, this paper, using relevant theories, expounds the possibility of breaking down the cultural estrangement between China and foreign countries, and puts forward the strategies of constructing cross-cultural publishing ecology and maintaining cultural tension to promote Chinese publishing to go out. In order to hope that Chinese and foreign cultures can better exchange and integration.
【作者单位】： 华中师范大学新闻传播学院;华中师范大学出版社;
【分类号】：G239.26
本文编号：2217496
[Abstract]:As a form of cross-cultural communication, publication going abroad is confronted with many difficulties, such as cultural differences, cultural misreading and other factors, such as cultural barriers between Chinese and foreign countries, as well as foreign readers' obstacles to the acceptance of Chinese publishing content. From the perspective of cross-cultural communication, this paper, using relevant theories, expounds the possibility of breaking down the cultural estrangement between China and foreign countries, and puts forward the strategies of constructing cross-cultural publishing ecology and maintaining cultural tension to promote Chinese publishing to go out. In order to hope that Chinese and foreign cultures can better exchange and integration.
【作者单位】： 华中师范大学新闻传播学院;华中师范大学出版社;
【分类号】：G239.26
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