我国高等教育数字出版商业模式研究
发布时间：2018-09-04 11:31
【摘要】：本文将高等教育数字出版商业模式作为研究对象。本文以商业模式理论作为研究的理论基础，利用五要素分析国内外高等教育数字出版已有的商业模式，并总结国内与以美国为代表的商业模式的特点，概括成熟的高等教育数字出版商业模式所具备的要素，为商业模式的构建提供建议，最后总结问题并提出自己的思考。 本文利用文献分析法、对比分析法、案例研究法以及理论与实务相结合的研究方法对于高等教育数字出版商业模式的问题进行了系统的研究，全文分为六部分。 第一部分，对于教育出版的数字化改革的背景做了描述，提出商业模式的欠缺是高等教育出版数字化转型的一大问题，指出本文研究的意义所在，希望能给予业界建立商业模式以提醒。在这一部分，本文还对已有的相关研究文献做了分析，更加明确商业模式的重要性。 第二部分概括介绍了高等教育数字出版的状况，包括国际和国内的状况，在发展状况的基础上提出包括商业模式欠缺在内的一系列问题。 第三部分是奠定理论基础的章节，系统介绍了商业模式的九要素理论，并结合高等教育数字出版的特点归纳出五个要素:数字化的高等教育产品和服务——价值主张、高校学生、教师和高校——消费者目标群体、分销渠道、合作伙伴网络、收入模型，奠定下文分析的理论基础。 第四部分，对国内外典型高等教育出版商业模式五要素进行具体分析，包括国内的电子教材、数据库服务、按需出版等模式和美国培生集团、麦格劳-希尔的服务模式，分析了各种模式的五要素特性，并归纳了国内和国外商业模式的特点，同时与传统教育出版商业模式做对比分析高等教育数字出版商业模式的新变化。 第五部分，，总结高等教育数字出版商业模式在类型、发展程度、与纸质出版关系等方面的特点，并从商业模式构成要素的角度指出构建高等教育数字出版商业模式的重点。 最后，给出本文的结论。商业模式是教育出版单位完成数字化转型的核心问题。构建商业模式需要考虑高等教育数字产品的价值、高校教师和学生的需求、畅通的分销渠道、稳定的合作伙伴网络和合适的收入来源，其中以教师和学生的需求为出发点开发数字教育产品最为重要，要提供独一无二的优质知识服务。
[Abstract]:This article takes the higher education digital publishing business model as the research object. Based on the theory of business model, this paper analyzes the existing commercial models of digital publishing in higher education at home and abroad, and summarizes the characteristics of domestic and American business models. This paper summarizes the elements of the mature digital publishing business model of higher education, provides suggestions for the construction of the business model, and finally summarizes the problems and puts forward its own thinking. This paper makes a systematic study of the business model of digital publishing in higher education by using the methods of literature analysis, comparative analysis, case study and the combination of theory and practice. The full text is divided into six parts. The first part describes the background of the digital reform of educational publishing, points out that the lack of business model is a major problem in the digital transformation of higher education publishing, and points out the significance of this study. Hope to give the industry a business model to remind. In this part, this paper also analyzes the existing research literature to clarify the importance of business models. The second part briefly introduces the status of digital publishing in higher education, including the international and domestic situation, and puts forward a series of problems, including the lack of business model, on the basis of the development. The third part is the chapter which lays the theoretical foundation, systematically introduces the nine elements theory of the business model, and combines the characteristic of digital publishing of higher education to sum up five elements: digital higher education products and service-value proposition. College students, teachers and college-consumer target groups, distribution channels, partner networks, income models, lay the theoretical foundation of the following analysis. In the fourth part, the author analyzes the five elements of the typical higher education publishing business model at home and abroad, including domestic electronic teaching materials, database service, on-demand publishing and so on, and the service model of Pearson Group and McGraw-Hill. This paper analyzes the characteristics of the five elements of the various models and summarizes the characteristics of the domestic and foreign business models. At the same time, it makes a comparison with the traditional educational publishing business models and analyzes the new changes of the higher education digital publishing business models. The fifth part summarizes the characteristics of the higher education digital publishing business model in the aspects of type, development degree, and relationship with paper publishing, and points out the key points of constructing the higher education digital publishing business model from the point of view of the constituent elements of the business model. Finally, the conclusion of this paper is given. Business model is the core problem for educational publishing institutions to complete digital transformation. Building a business model takes into account the value of digital products for higher education, the needs of university teachers and students, unimpeded distribution channels, a stable network of partners and appropriate sources of income. It is most important to develop digital education products based on the needs of teachers and students.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2-F
本文编号：2221965
[Abstract]:This article takes the higher education digital publishing business model as the research object. Based on the theory of business model, this paper analyzes the existing commercial models of digital publishing in higher education at home and abroad, and summarizes the characteristics of domestic and American business models. This paper summarizes the elements of the mature digital publishing business model of higher education, provides suggestions for the construction of the business model, and finally summarizes the problems and puts forward its own thinking. This paper makes a systematic study of the business model of digital publishing in higher education by using the methods of literature analysis, comparative analysis, case study and the combination of theory and practice. The full text is divided into six parts. The first part describes the background of the digital reform of educational publishing, points out that the lack of business model is a major problem in the digital transformation of higher education publishing, and points out the significance of this study. Hope to give the industry a business model to remind. In this part, this paper also analyzes the existing research literature to clarify the importance of business models. The second part briefly introduces the status of digital publishing in higher education, including the international and domestic situation, and puts forward a series of problems, including the lack of business model, on the basis of the development. The third part is the chapter which lays the theoretical foundation, systematically introduces the nine elements theory of the business model, and combines the characteristic of digital publishing of higher education to sum up five elements: digital higher education products and service-value proposition. College students, teachers and college-consumer target groups, distribution channels, partner networks, income models, lay the theoretical foundation of the following analysis. In the fourth part, the author analyzes the five elements of the typical higher education publishing business model at home and abroad, including domestic electronic teaching materials, database service, on-demand publishing and so on, and the service model of Pearson Group and McGraw-Hill. This paper analyzes the characteristics of the five elements of the various models and summarizes the characteristics of the domestic and foreign business models. At the same time, it makes a comparison with the traditional educational publishing business models and analyzes the new changes of the higher education digital publishing business models. The fifth part summarizes the characteristics of the higher education digital publishing business model in the aspects of type, development degree, and relationship with paper publishing, and points out the key points of constructing the higher education digital publishing business model from the point of view of the constituent elements of the business model. Finally, the conclusion of this paper is given. Business model is the core problem for educational publishing institutions to complete digital transformation. Building a business model takes into account the value of digital products for higher education, the needs of university teachers and students, unimpeded distribution channels, a stable network of partners and appropriate sources of income. It is most important to develop digital education products based on the needs of teachers and students.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2-F
【引证文献】
相关期刊论文 前1条
1 吴永和;马晓玲;杨飞;;电子课本出版与生态发展的阐释与研究——基于标准研究、产业发展与教育创新的视角[J];远程教育杂志;2013年01期
本文编号：2221965
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