我国自出版发展对传统出版业的影响研究

发布时间：2018-09-05 13:39

【摘要】：自出版是数字出版时代下的一种新兴出版形态,其在各个方面对传统出版业产生了巨大影响。本文侧重从出版产业链角度分析自出版活动对传统出版业带来的变化,选取豆瓣阅读自出版平台为自出版典型代表,并结合其他实例进行例证。文章主要内容包括:第一,对"自出版"概念进行明确的界定,探讨"自出版"的本质及其对"出版"的重新定义,分析自出版现有国内外研究综述;第二,选取豆瓣阅读为典型案例,分析自出版活动从多方面体现"以作者为中心"的理念;第三,从产业链变化及出版市场与读者关系的重新建构两个方面论述自出版对传统出版产生的影响;第四,对自出版主体资质进行确定,分析目前我国自出版发展的困境,并提出相应的发展对策。
[Abstract]:Self-publishing is a new publishing form in the era of digital publishing, which has a great influence on the traditional publishing industry in various aspects. This paper focuses on the analysis of the changes brought by self-publishing activities to the traditional publishing industry from the point of view of the publishing industry chain, selects the self-publishing platform as the typical self-publishing representative, and illustrates it with other examples. The main contents of this paper are as follows: first, the concept of "self-publishing" is clearly defined, the essence of "self-publishing" and its redefinition of "publishing" are discussed, and the existing domestic and foreign studies on self-publishing are analyzed. Taking Douban reading as a typical case, this paper analyzes the concept of "author-centered" embodied in self-publishing activities in many ways. Third, This paper discusses the influence of self-publishing on traditional publishing from two aspects: the change of industry chain and the re-construction of the relationship between publishing market and readers. Fourthly, the qualification of self-publishing subject is determined, and the predicament of self-publishing development in China is analyzed. And put forward the corresponding development countermeasures.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

【参考文献】