大众文摘期刊在互联网环境下如何实现“内容突围”
发布时间：2018-09-06 13:17
【摘要】：互联网新媒体、自媒体的井喷式发展,除了对传统纸媒在广告和经营方面形成巨大挑战,对传统媒体一直引以为傲的内容优势也带来了很大冲击。读者阅读习惯和趣味的改变、传统媒体人的离职创业潮以及笼罩在纸媒从业者头上的"末日"氛围,使纸媒的内容优势面临空前危机。借力互联网,与时俱进改进内容,在内容层面促成新旧媒体的融合,是大众文摘期刊在新媒体时代"内容突围"的必由之路。
[Abstract]:Internet new media, since the explosion of media development, in addition to the traditional paper media in advertising and management of a huge challenge, the traditional media has been proud of the content advantage has also brought a great impact. The changes of readers' reading habits and tastes, the departure of traditional media people and the "apocalyptic" atmosphere shrouded in the hands of print media practitioners make the content superiority of print media face unprecedented crisis. It is the only way for mass abstract periodicals to break through the new media in the new media era by using the Internet to improve the content and to promote the integration of the new and old media in the content level.
【作者单位】： 青年文摘杂志社;
【分类号】：G237.5
[Abstract]:Internet new media, since the explosion of media development, in addition to the traditional paper media in advertising and management of a huge challenge, the traditional media has been proud of the content advantage has also brought a great impact. The changes of readers' reading habits and tastes, the departure of traditional media people and the "apocalyptic" atmosphere shrouded in the hands of print media practitioners make the content superiority of print media face unprecedented crisis. It is the only way for mass abstract periodicals to break through the new media in the new media era by using the Internet to improve the content and to promote the integration of the new and old media in the content level.
【作者单位】： 青年文摘杂志社;
【分类号】：G237.5
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