数字出版物的图形图像语言分析研究

发布时间：2018-09-08 16:10

【摘要】：数字出版物是传统出版发展到新时期的产物,是数字时代信息传播的重要形式。本文针对数字出版物的图形、图像语言进行了分析,在了解数字出版物基本概念、基本内容形式,掌握数字出版产业现状、研究现状的基础上,对数字出版物的特征、形式和技术进行了分析。在充分探讨数字出版物的媒介传播特征、新技术内容及新媒体艺术特征的前提下,研究形成了数字出版物图形图像语言发展的基本理论。首先,研究了数字出版及产业发展现状,阐述了数字出版物的理论研究现状以及研究的意义和目的。分析了数字出版物的基本概念,并在与传统出版物相比较的前提下以及在分析数字出版物技术的基础上,形成了数字出版物的信息量大和存储空间小、方便快捷和灵活多变、受众范围广而专、实时交互性强以及成本低廉和增值空问大等基本特征。总结形成了数字出版物的主要形式,包括：将传统纸质出版物内容数字化的书籍杂志和报纸、单独利用网络平台发行的数字杂志、博客、影视动画音乐等视听形式、在线互动游戏、教育与搜索、网络地图、软件以及新闻资讯等。还分析了数字出版物的信息采集与处理、制作、存储、传输和成像展示等技术内容。其次,在对数字出版物充分研究的基础上,分析了数字出版物的计算机语言、艺术语言等基本构成语言。研究了图形语言的高度识别、无限传播、寓意象征和单纯符号等特征。研究了图像语言的具象真实、极富感染、编辑性强等特征,强调了图形图像语言作为数字出版物基本构成单位的重要性,并针对数字出版物的图形图像语言的审美特征进行了深入研究,从技术美和艺术美两个方面阐述了数字出版物的形式、意境、语言、节奏、技术和实时交互等审美特征。第三,研究了数字出版物的传播媒介,从出版物与媒介共同发展的历史层面分析了媒介与出版物的内在联系。分析了数字出版物的媒介传播特点,将数字媒介的实时性、高效性、互动性、交融性和人性化等特征与数字出版物进行整合,形成了数字出版物与数字媒介共同发展的相关理论。第四,研究了技术对传播媒介和数字出版物形式内容发展的影响,分析了新一代信息技术、新材料技术、新能源技术、新感知技术等具体内容。研究了新媒体艺术的基本特征,在对比分析的基础上,形成了数字出版物图形图像语言发展的特征新内容,将实时性与高效性、非线性、沉浸性和技术审美性等作为重点特征。最后,得出了数字出版物图形图像语言发展的总体理论架构,阐述了数字出版物图形图像语言发展的基l本内容,强调了论文研究的成果和所产生的社会效益,明确了数字出版物发展和研究的方向。
[Abstract]:Digital publication is the product of the development of traditional publishing to the new era and an important form of information dissemination in the digital age. In this paper, the graphic and image language of digital publications is analyzed. On the basis of understanding the basic concepts, basic content forms, mastering the current situation of digital publishing industry and studying the present situation, this paper analyzes the characteristics of digital publications. The form and technique are analyzed. On the premise of fully discussing the media communication characteristics, new technical contents and new media artistic features of digital publications, the basic theory of the development of graphic and image language of digital publications is formed. Firstly, the present situation of digital publishing and industry development is studied, and the theoretical research status, significance and purpose of digital publication are expounded. This paper analyzes the basic concept of digital publication, and on the premise of comparing with traditional publication and on the basis of analyzing digital publication technology, forms the digital publication with large amount of information and small storage space, convenient, quick and flexible. A wide range of audiences, real-time interactive and low-cost and value-added space ask the basic characteristics. The main forms of digital publications are summarized and formed, including: books, magazines and newspapers that digitize the contents of traditional paper publications, digital magazines, blogs, film and television animation music and other audio-visual forms that are issued on a separate network platform. Online interactive games, education and search, web maps, software and news information. The information collection and processing, production, storage, transmission and imaging display of digital publications are also analyzed. Secondly, based on the research of digital publication, the computer language and art language of digital publication are analyzed. The characteristics of graphic language, such as high recognition, infinite propagation, symbolic symbolism and pure symbol, are studied. This paper studies the features of image language, such as its authenticity, infection and editing, and emphasizes the importance of graphic and image language as the basic unit of digital publication. The aesthetic characteristics of graphic and image language of digital publication are deeply studied, and the aesthetic characteristics of digital publication, such as form, artistic conception, language, rhythm, technology and real-time interaction, are expounded from two aspects: technical beauty and artistic beauty. Thirdly, the communication medium of digital publication is studied, and the internal relation between media and publication is analyzed from the historical level of the development of publication and media. This paper analyzes the media communication characteristics of digital publications, and integrates the real-time, efficient, interactive, blending and humanized characteristics of digital media with digital publications. Formed the digital publication and the digital media common development related theory. Fourth, it studies the influence of technology on the development of media and digital publications, and analyzes the new generation of information technology, new material technology, new energy technology, new perception technology and so on. This paper studies the basic characteristics of the new media art, and on the basis of comparative analysis, forms the characteristics and new contents of the development of graphic and image language of digital publications, with real-time and high efficiency, nonlinearity, immersion and technical aesthetic as the key features. Finally, the overall theoretical framework of the development of graphic and image language in digital publications is obtained, the basic contents of the development of graphic and image language in digital publications are expounded, and the research results and social benefits are emphasized. The development and research direction of digital publication is clarified.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.6

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