近十年（2004-2013年）我国图书版权贸易研究

发布时间：2018-09-11 10:34

【摘要】：当今世界各个国家之间文化软实力的竞争日益激烈，图书版权贸易作为文化软实力的重要组成部分得到了前所未有的重视。版权贸易目前已经是图书出版产业链中最重要的环节之一，，其交易所带来的高额利润使得版权贸易在国民经济中所占的比重不断上升。然而，与世界上其他发达国家相比，我国的图书版权贸易发展历程短、规模小、经验欠缺，目前仍处在相对落后的水平。尤其是在我国图书版权贸易逆差长期存在的情况下，如何推动其发展成了一个值得研究的问题。本文首先介绍了图书版权贸易的概念、主客体和形式，而后分析了近十年我国图书版权贸易的总体数量及版权引进与输出的比例情况，我国进行图书版权贸易的主要国家及与各个国家贸易量的变化情况，我国图书版权贸易主要的题材类型及变化情况，并介绍了几个国内典型的出版单位的图书版权贸易案例。在上述分析的基础上本文进一步指出，促进我国图书版权贸易良性发展首先在于要正确认识版权贸易逆差的现状：在当前经济科技高速发展时期，我国需要从其他国家引进先进的科技文化知识，这是一种顺应市场和时代的行为。图书版权贸易不能简单的等同于一般实物贸易，贸易逆差存在的有其必要性与合理性。最后文章分析了我国图书版权贸易引进中存在的缺乏规划、竞争无序的情况，我国图书版权贸易人才缺乏、渠道单一等问题。通过对上述情况的总结与分析，本文提出一系列促使我国图书版权贸易走上质量更高规模更大特色更加鲜明的道路的建议与举措：首先必须用理性科学的眼光看待目前我国当前图书版权贸易逆差的情况，还要抓住当前的发展机遇促进图书版权输出，要营造竞争有序的图书版权贸易氛围，加快版权经纪人职业化进程，加快版权贸易人才培养。
[Abstract]:The competition of cultural soft power among countries in the world is becoming increasingly fierce nowadays. As an important part of cultural soft power, book copyright trade has received unprecedented attention. However, compared with other developed countries in the world, China's book copyright trade is still at a relatively backward level because of its short history, small scale and lack of experience. Question.
This paper first introduces the concept, subject and object and form of book copyright trade, and then analyzes the total quantity of book copyright trade and the proportion of import and export of book copyright in China in the past ten years, the changes in the volume of trade between major countries and other countries, and the main subject matter of book copyright trade in China. On the basis of the above analysis, this paper further points out that the first thing to promote the sound development of China's book copyright trade is to correctly understand the current situation of the copyright trade deficit: in the current period of rapid economic and technological development, China needs to proceed from the following aspects: The introduction of advanced scientific, technological and cultural knowledge by other countries is an act that conforms to the market and the times. The book copyright trade can not be simply equated with the general physical trade. The existence of trade deficit has its necessity and rationality. There is a lack of talents in China's book copyright trade and a single channel.
Through the summary and analysis of the above-mentioned situation, this paper puts forward a series of suggestions and measures to promote China's book copyright trade to a higher quality, larger scale and more distinctive features: first of all, we must take a rational and scientific view of the current situation of China's book copyright trade deficit, but also seize the current development opportunities to promote In order to export the copyright of books, we should create a competitive and orderly environment for copyright trade, speed up the professionalization process of copyright brokers, and speed up the training of copyright trade talents.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G239.2-F

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