女性时尚期刊与现代女性规训性研究

发布时间：2018-09-11 12:39

【摘要】： 近年来,女性时尚期刊以塑造现代女性的姿态迅速崛起,对中国女性的价值观及性别意识影响日益增强。在女性性别面临了几千年的压制之后,以女性时尚期刊为代表的女性意识是否果真言如其实?针对目前对于女性时尚期刊的研究尚显薄弱的状况,本文选取了这一课题进行研究。全文的研究一共分为五个部分。第一章绪论部分阐述了本文的选题目的和意义,概括了女性时尚期刊方面的研究现状,然后对于本文的研究方法和研究对象做了简单介绍；第二章对女性时尚期刊的话语内容的展现上分为两个部分。首先笔者分析了当代中国女性读者的信息接收状况,发现现代女性受到传统社会话语、大众社会传播特点等影响,即使在“她世纪”之中依然陷入认同困境。而解决这种认同困境恰好是女性时尚期刊的目标定位。第二部分,通过展现女性时尚期刊的内容,归纳了其主要话语,深入分析其对女性进行引导的四个方面——身体、情感、职业、日常生活。女性时尚期刊以这四个方面作为发力点引导现代女性的女性意识觉醒；第三章针对女性时尚期刊的话语,展开了对其话语呈现方式的分析,从中发掘出女性时尚期刊视觉叙事的表现方式和神话叙事的逻辑构建；通过以上研究,笔者对女性时尚期刊的话语产生怀疑,并通过研究认为其存在对于现代女性的异化与错误引导。通过第四章的深入研究,肃清了女性时尚期刊话语的实质及对女性的四种不良影响。首先,对身体的过分注重容易培养女性畸形的身体价值观：其次,通过杂志引导强化男性本位主义下的女性气质,这实际上将女性引向一种反向歧视；再次,女性时尚期刊商品化的本性使得它以物质符号对模糊的中产阶层进行建构,并在其中渲染通过购物和爱情实现普通女性的阶层流动；最后,通过对女性时尚期刊内容设置和职场专栏的解析,本文指出女性面临的公共领域再次被消解的现状。最后,结语部分,笔者尝试对女性期刊的未来发展提出了一些不甚成熟的意见。通过研究,本文认为,女性时尚期刊表层话语对于女性现代意识的引导,其本质上是再次寻求角度更隐蔽地巩固男性本位社会的控制。并且,新兴的消费社会中又再次给女性捆绑了新的包袱。当然,由于理论深度和研究水平的局限,本文的观点或许有许多不足之处,希望能够给此方面的研究提供一些启发。
[Abstract]:In recent years, women's fashion periodicals have rapidly risen to shape modern women's posture, which has an increasing influence on Chinese women's values and gender consciousness. After thousands of years of repression of women's gender, is it true that women's consciousness, represented by women's fashion journals, is true? In view of the weak research on women's fashion periodicals, this paper chooses this topic to study. The thesis is divided into five parts. The first chapter introduces the purpose and significance of this paper, summarizes the current situation of research on women's fashion periodicals, and then makes a brief introduction to the research methods and research objects. The second chapter is divided into two parts. First of all, the author analyzes the information reception situation of contemporary Chinese female readers, and finds that modern women are influenced by traditional social discourse and the characteristics of mass social communication, and still fall into the dilemma of identity even in "her Century". And solving this kind of identity predicament is the target orientation of women fashion periodical. The second part, by showing the contents of women's fashion periodicals, summarizes its main discourse, and deeply analyzes the four aspects of its guidance to women-body, emotion, occupation, daily life. Women's fashion periodicals take these four aspects as the starting point to guide the female consciousness awakening of modern women. Chapter three analyzes the way in which women fashion periodicals present their discourse. Through the above research, the author doubts the discourse of female fashion periodicals, and finds out the expression way of visual narration and the logical construction of mythical narration. And through the research that its existence to the modern female alienation and wrong guidance. Through the deep research in the fourth chapter, the essence of the discourse of women's fashion periodicals and its four kinds of negative effects on women are eliminated. First, too much attention to the body is easy to cultivate malformed female body values; second, through magazine guidance to strengthen the masculinity of femininity, which actually leads to a kind of reverse discrimination against women; again, The nature of the commercialization of female fashion periodicals makes it construct the fuzzy middle class with material symbol, and render the ordinary female class flow through shopping and love. Finally, Based on the analysis of the contents of women's fashion periodicals and the column on the workplace, this paper points out that the public sphere that women are facing is once again eliminated. Finally, in the conclusion part, the author tries to put forward some immature opinions on the future development of women's periodicals. Through the research, this paper holds that the guidance of the surface discourse of women's fashion periodicals to the modern consciousness of women is to seek the angle to consolidate the control of the male-oriented society more concealedly. Moreover, the emerging consumer society has once again tied up new burdens for women. Of course, due to the limitations of theoretical depth and research level, the viewpoint of this paper may have many shortcomings, hoping to provide some inspiration for the research in this area.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5

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