出版文创:产品创新与升级之路——出版文创的产业实践思考
发布时间：2018-09-12 16:02
【摘要】：出版文创为出版业转型升级提供了重要思路。文章对出版文创和出版文创产业进行了概念辨析和产业特征归纳,结合出版文创产业政策和实践,指出国内出版文创领域的现存问题并提出发展对策。
[Abstract]:Publishing text creation provides an important train of thought for the transformation and upgrading of publishing industry. This paper analyzes the concept of publishing text creation and publishing text creation industry and induces its industrial characteristics. Combining with the policy and practice of publishing text creation industry, this paper points out the existing problems in the field of publishing text creation in China and puts forward some countermeasures for its development.
【作者单位】： 中国人民大学新闻学院;
【分类号】：G239.2-F
，
本文编号：2239525
[Abstract]:Publishing text creation provides an important train of thought for the transformation and upgrading of publishing industry. This paper analyzes the concept of publishing text creation and publishing text creation industry and induces its industrial characteristics. Combining with the policy and practice of publishing text creation industry, this paper points out the existing problems in the field of publishing text creation in China and puts forward some countermeasures for its development.
【作者单位】： 中国人民大学新闻学院;
【分类号】：G239.2-F
，
本文编号：2239525
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