晚清《新民丛报》的社会传播功能研究
发布时间：2018-09-13 11:11
【摘要】：随着晚清印刷技术的进步,出版市场日渐繁荣,报刊获得了较大的发展。晚清报刊刊载了数量巨大的图书广告,这些广告具有重要的价值。《新民丛报》是20世纪初在日本发行的半月刊,是梁启超主持的报刊中历时最久、影响最大的刊物。《新民丛报》包含种类繁多、特征明显的广告,图书广告为其中最多者。以图书广告为例,探讨《新民丛报》的社会传播功能,主要表现为传播信息,促进销售;提高声誉,塑造品牌;传播思潮,引导阅读;相互印证,补正示足等四个方面。
[Abstract]:With the development of printing technology in the late Qing Dynasty, the publishing market became more and more prosperous. The newspapers and periodicals of the late Qing Dynasty carried a large number of books and advertisements, which were of great value. Xinmin Cong Bao, a semi-monthly magazine published in Japan at the beginning of the 20th century, was the longest of the newspapers and periodicals presided over by Liang Qichao. The most influential publication is Xinmin Cong newspaper, which contains many kinds of advertisements with obvious characteristics, among which the book advertisement is the most. Taking the book advertisement as an example, this paper probes into the social communication function of Xinmin Cong newspaper, which is mainly manifested in four aspects: spreading information, promoting sales, improving reputation, shaping brand, spreading ideological trend, guiding reading, confirming each other, and correcting and demonstrating.
【作者单位】： 湖南师范大学新闻与传播学院编辑出版学系;湖南卫视;
【基金】：2017年度湖南省社会科学成果评审委员会一般资助项目“清代书业广告及其当代启示研究”(项目编号:XSP17YBZZ082)的阶段性成果
【分类号】：G239.29
本文编号：2241006
[Abstract]:With the development of printing technology in the late Qing Dynasty, the publishing market became more and more prosperous. The newspapers and periodicals of the late Qing Dynasty carried a large number of books and advertisements, which were of great value. Xinmin Cong Bao, a semi-monthly magazine published in Japan at the beginning of the 20th century, was the longest of the newspapers and periodicals presided over by Liang Qichao. The most influential publication is Xinmin Cong newspaper, which contains many kinds of advertisements with obvious characteristics, among which the book advertisement is the most. Taking the book advertisement as an example, this paper probes into the social communication function of Xinmin Cong newspaper, which is mainly manifested in four aspects: spreading information, promoting sales, improving reputation, shaping brand, spreading ideological trend, guiding reading, confirming each other, and correcting and demonstrating.
【作者单位】： 湖南师范大学新闻与传播学院编辑出版学系;湖南卫视;
【基金】：2017年度湖南省社会科学成果评审委员会一般资助项目“清代书业广告及其当代启示研究”(项目编号:XSP17YBZZ082)的阶段性成果
【分类号】：G239.29
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