近十年（2006-2016）我国电影类图书出版研究

发布时间：2018-09-17 20:25

【摘要】：读者的阅读需求会随着物质生活的日益丰富而不断变化发展,出版产业的生产目标之一,就是满足读者日益增长的阅读需求,在这其中电影类图书是极为重要的生产板块。目前我国已经成为一个电影生产大国,"看电影"这一休闲娱乐生活逐渐成为国民娱乐休闲的重要选择,与此同时读者的阅读心理也在发生变化。比如很多由文学作品改编的电影上映之后,会为原著小说带来新的读者群体,有助于原著小说进一步扩大销售市场;而随着民众观影数量的上升,部分影迷群体需要补充电影相关的专业知识,以此来提高自己鉴别电影质量的能力,这就需要出版企业出版高质量的学术类电影著作来满足这方面的阅读需求;而随着电影事业的不断扩大,电影教育领域的建设也在日益扩张,出版优质电影类教材的需求也在日益增长。因此,出版电影类图书是既具有经济价值,又具有现实意义的。但是笔者在学习和工作的过程中发现,我国出版企业对与电影类图书的出版并没有引起足够的重视,图书生产难以跟上电影产业的快速发展,读者对于电影类图书的阅读需求难以得到满足,电影类图书市场生产力不足,主要表现为电影类图书出版结构不合理、出版资源分配不均、原创性不足、版权纠纷频现等问题,出版电影类图书的价值尚未引起我国出版企业的重视,而这正是笔者进行"近十年电影类图书出版状况研究"的原因。因此笔者运用了文献分析法、个案研究法、问卷调查法等研究方法,对2006年一2016年我国电影类图书出版的基本状况进行了数据收集并进行分析整理,分别从小说类电影图书、学术类电影图书和教材类电影图书三部分进行研究,分析近十年我国电影类图书出版现状,找出我国电影类图书存在的问题,提出解决这些问题的对策,比如培养出版影视经纪人、加强对IP文学改编电影的运作和管理、保持对电影行业资讯的敏感性等。
[Abstract]:Readers' reading needs will change and develop with the increasingly rich material life. One of the production goals of the publishing industry is to meet the increasing reading needs of readers, in which film books are extremely important production plates. At present, our country has become a big country of film production. The leisure and entertainment life of "watching movies" has gradually become an important choice of national entertainment and leisure. At the same time, the reading psychology of readers is also changing. For example, after many films adapted from literary works are released, they will bring a new audience to the original novel, which will help to further expand the sales market of the original novel; and as the number of people watching films increases, Some fans need to supplement their professional knowledge in order to improve their ability to identify the quality of films, which requires publishing enterprises to publish high-quality academic films to meet the reading needs; With the continuous expansion of film industry, the construction of film education field is also expanding day by day, and the demand for high-quality film teaching materials is also growing day by day. Therefore, the publication of film books has both economic value and practical significance. However, in the course of studying and working, the author finds that the publishing enterprises in our country have not paid enough attention to the publication of books of film type, and the production of books is difficult to keep up with the rapid development of the film industry. Readers' reading demand for film books is difficult to meet, and the market productivity of film books is insufficient, which mainly shows such problems as unreasonable publishing structure, uneven distribution of publishing resources, lack of originality, frequent copyright disputes, etc. The value of publishing film books has not yet attracted the attention of Chinese publishing enterprises, and this is the reason why the author has carried out the research on the publishing situation of film books in the past ten years. Therefore, the author uses the methods of literature analysis, case study and questionnaire investigation to collect and analyze the basic situation of film books published in China from 2006 to 2016. In this paper, three parts of academic film books and textbook film books are studied to analyze the current situation of film books publication in China in the past ten years, to find out the existing problems of film books in China, and to put forward some countermeasures to solve these problems. For example, train the publishing agent, strengthen the operation and management of the IP literary adaptation, and keep the sensitivity to the film industry information.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.9

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