“纸媒”到“全媒”:数字技术影响下出版业的转型

发布时间：2018-10-07 19:27

【摘要】：出版产业是文化产业的重要组成部分,目前我国出版产业正处于传统"纸媒"向数字化"全媒"转型阶段。数字技术给传统出版产业的发展带来了机遇和挑战,同时也催生了产业融合下的全媒体出版产业。面对传统出版产业市场遭受分化、优势地位丧失、结构布局打破以及产业边界消解等问题,全媒体出版产业则表现出现覆盖读者全面、版渠道多样、出版时间同步和出版业绩显著等特点。然而,从传统出版向全媒体出版转型又面临着技术标准不规范、版权保护薄弱、盈利模式单调、专业人才奇缺和国际竞争不强等制约性因素。对此,需要加快出版产业的法律法规建设,加大版权保护的宣传力度,加强管理标准的研制,推进品牌、数据平台和人才综合建设以及国际合作和产业集群发展,打造出版产业新形态。
[Abstract]:The publishing industry is an important part of the cultural industry. At present, the publishing industry in our country is in the stage of transformation from traditional "paper medium" to digital "whole medium". Digital technology brings opportunities and challenges to the development of traditional publishing industry. In the face of problems such as the market differentiation of traditional publishing industry, the loss of dominant position, the breakdown of the structure layout and the dissolving of industrial boundaries, the whole media publishing industry appears to cover the readers in an all-round way, with various edition channels. Publishing time synchronization and outstanding publishing performance and other characteristics. However, the transition from traditional publishing to all-media publishing is faced with some restrictive factors, such as non-standard technical standards, weak copyright protection, monotonous profit model, lack of professionals and weak international competition. In view of this, it is necessary to speed up the construction of laws and regulations in the publishing industry, increase the publicity of copyright protection, strengthen the development of management standards, promote the comprehensive construction of brands, data platforms and talents, and develop international cooperation and industrial clusters. To create a new form of publishing industry.
【作者单位】：南昌大学廉政研究中心;南昌大学公共管理学院;南昌大学管理学院;南昌大学中国中部经济发展研究中心;
【基金】：江西省高校人文社会科学重点研究基地项目“中部地区文化产业竞争力研究”(JD1401) 教育部人文社会科学重点研究基地项目“中部产业竞争力报告”(12ZBND02)
【分类号】：G239.2-F

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