出版集团竞争力评价模型与实证研究

发布时间：2018-10-08 07:05

【摘要】： 集团化是我国出版产业发展的必由之路,是提高我国出版产业国际竞争力的一种有效的模式。由于我国出版集团大都是依靠政府的行政手段进行横向的联合或纵向的整合而形成的,难免出现各成员单位在经营上各自为战、在资源上相互争夺的情况,导致集团领导为了调和各方面的矛盾,不得不在经营管理上保留一定的计划经济的色彩。这种折中,使得出版集团从“外观”上看规模不小,但实际竞争力却没有得到多少提高。因此,客观评价出版集团的竞争力并给出发展建议,显得尤为重要。本文在深入研究出版集团的特征、外部环境和影响出版集团竞争力的因素的基础上,力求从理论和实证两个方面研究探索出一套比较适用的出版集团竞争力的评价指标体系和评价方法。通过分析企业竞争力的含义和企业集团的定义,探讨了出版集团竞争力的内涵、特征及竞争的外部环境,综合出版集团竞争力评价指标的选取方法,构建了出版集团竞争力评价模型。出版集团子公司多、涉及范围广,对其竞争力进行评价时往往会出现信息传递不准确,对某些定性指标评价标准不明确的情况。常用的评价方法的比较表明,模糊灰色评价法在评价该类问题上具有较好的效果。本文遵循一系列指标选取原则,建立了出版集团竞争力评价的指标体系,并明确了各指标的含义。确定各指标权重时,再次结合出版集团的特点,采用了基于格栅获取和模糊Borda数方法。最后以湖南出版投资控股集团为对象,对其竞争力的评价进行了实证分析。结合本文的指标体系,通过查询资料、邀请相关管理者、专家打分收集了基础数据。基于格栅获取和Borda数方法以及模糊灰色评价法,得到了该集团竞争力的评价结果,进一步对结果进行了分析,给出了提升出版集团竞争力的建议。
[Abstract]:Collectivization is the only way for the development of China's publishing industry and an effective mode to improve the international competitiveness of our publishing industry. As most of the publishing groups in our country are formed by horizontal or vertical integration through the administrative means of the government, it is inevitable that each member unit will fight for its own business and compete for each other in terms of resources. In order to reconcile the contradictions, the group leaders have to retain a certain color of planned economy in operation and management. This compromise makes the publishing group look large from the "appearance", but the actual competitiveness has not been much improved. Therefore, it is particularly important to objectively evaluate the competitiveness of publishing groups and give suggestions for development. Based on the in-depth study of the characteristics of the publishing group, the external environment and the factors affecting the competitiveness of the publishing group, This paper tries to explore a set of suitable evaluation index system and evaluation method of publishing group competitiveness from both theoretical and empirical aspects. By analyzing the meaning of enterprise competitiveness and the definition of enterprise group, this paper probes into the connotation, characteristics and external environment of competitiveness of publishing group, and the method of selecting evaluation index of competitiveness of comprehensive publishing group. The competitiveness evaluation model of publishing group is constructed. There are many subsidiary companies of publishing group, which involve a wide range. When evaluating their competitiveness, the information transmission is not accurate and the evaluation criteria of some qualitative indexes are not clear. The comparison of the commonly used evaluation methods shows that the fuzzy grey evaluation method has a good effect on the evaluation of this kind of problems. Following a series of index selection principles, this paper establishes an index system for evaluating the competitiveness of publishing groups, and clarifies the meaning of each index. When determining the weights of each index, combining the characteristics of publishing group again, the method of grid-based acquisition and fuzzy Borda number is adopted. Finally, Hunan Publishing Investment holding Group is taken as an example to analyze its competitiveness. Combined with the index system of this paper, the relevant managers and experts are invited to collect the basic data by querying the data. Based on the grid acquisition, Borda number method and fuzzy grey evaluation method, the evaluation results of the competitiveness of the group are obtained, the results are further analyzed, and the suggestions for improving the competitiveness of the publishing group are given.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F224;G239.22-F;F224

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