文艺生活的贩卖之道——《Little Things恋物志》的杂志传播策略分析
发布时间：2018-10-09 08:05
【摘要】：分析知名女性消费杂志《Little Things恋物志》的杂志传播策略,以说明基于互联网时代受众细分的社群生态,小型杂志文本叙事及服务方式的转变:《恋物志》编辑团队首先以商品化的审美之"物"为推介重心,为读者提供与文艺生活相关的知识谱系及消费导引;继而尝试通过从在线到线下的连接迁移,提升专属社群凝聚力和黏性,推动杂志从平面媒体向文艺生活共享社群转变。编辑团队紧紧围绕文艺生活之"物"的文本书写方式,塑造了杂志在亚文化圈内权威意见领袖的印象,其社群化的转变对探索以人为中心的互联网生态普遍连接逻辑具有积极意义。
[Abstract]:In order to explain the community ecology based on the audience segmentation in the Internet era, this paper analyzes the magazine communication strategy of the well-known female consumption magazine "Little Things". The change of narrative and service style of small magazine text: firstly, the editorial team of "Love and Love" takes the commercialized aesthetic "thing" as the focus of introduction, and provides readers with the knowledge genealogy and consumption guidance related to literary and artistic life; Then it tries to improve the cohesion and stickiness of the exclusive community by moving from online to offline, and to change the magazine from print media to literature and art and life sharing community. The editorial team closely revolved around the way in which the text of "things" of literary life was written, shaping the impression of the magazine's authoritative opinion leaders in the sub-cultural circle. The transformation of its communitarianism has positive significance for exploring the universal connection logic of human-centered internet ecology.
【作者单位】： 陕西师范大学美术学院;
【分类号】：G237.5
本文编号：2258594
[Abstract]:In order to explain the community ecology based on the audience segmentation in the Internet era, this paper analyzes the magazine communication strategy of the well-known female consumption magazine "Little Things". The change of narrative and service style of small magazine text: firstly, the editorial team of "Love and Love" takes the commercialized aesthetic "thing" as the focus of introduction, and provides readers with the knowledge genealogy and consumption guidance related to literary and artistic life; Then it tries to improve the cohesion and stickiness of the exclusive community by moving from online to offline, and to change the magazine from print media to literature and art and life sharing community. The editorial team closely revolved around the way in which the text of "things" of literary life was written, shaping the impression of the magazine's authoritative opinion leaders in the sub-cultural circle. The transformation of its communitarianism has positive significance for exploring the universal connection logic of human-centered internet ecology.
【作者单位】： 陕西师范大学美术学院;
【分类号】：G237.5
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