病毒式营销在图书产业中的应用研究
发布时间：2018-10-09 21:11
【摘要】：病毒式营销由于其信息传输效率高而成本低廉,受到众多企业的青睐。改革开放后,图书产业的发展速度比较缓慢,各大出版业竞争日益增强。本文在病毒式营销理论的指导下,提出了一些建议,将病毒式营销应用于图书销售行业,并通过其他领域的成功案例的分析证明了其可行性,其目的是在这样一个信息时代为了促进图书营销的质量,丰富人们的精神生活。
[Abstract]:Viral marketing is favored by many enterprises because of its high efficiency and low cost. After reform and opening up, the development speed of the book industry is relatively slow, each big publishing industry competition strengthens day by day. Under the guidance of the virus marketing theory, this paper puts forward some suggestions, and applies the virus marketing to the book sales industry, and proves its feasibility through the analysis of the successful cases in other fields. Its purpose is to promote the quality of book marketing and enrich people's spiritual life in such an information age.
【作者单位】： 长春工程学院外语学院;
【基金】：吉林省高等教育学会项目(编号:JGJX2015C71) 长春市哲学社科项目(编号:Cskt2015zx-0043)的研究成果
【分类号】：G239.2-F
本文编号：2260802
[Abstract]:Viral marketing is favored by many enterprises because of its high efficiency and low cost. After reform and opening up, the development speed of the book industry is relatively slow, each big publishing industry competition strengthens day by day. Under the guidance of the virus marketing theory, this paper puts forward some suggestions, and applies the virus marketing to the book sales industry, and proves its feasibility through the analysis of the successful cases in other fields. Its purpose is to promote the quality of book marketing and enrich people's spiritual life in such an information age.
【作者单位】： 长春工程学院外语学院;
【基金】：吉林省高等教育学会项目(编号:JGJX2015C71) 长春市哲学社科项目(编号:Cskt2015zx-0043)的研究成果
【分类号】：G239.2-F
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