我国民营书店按需印刷发展研究

发布时间：2018-10-12 13:21

【摘要】：按需印刷代表了一种全新的印刷方式和理念,基于数字技术的发展,按需印刷可以解决目前我国民营书店普遍存在的图书库存的问题,又能促进一些短缺、绝版、个性图书的出版,既有利于社会学术交流,又可以满足个人文化需求,能够充分实现图书出版社会效益和经济效益的统一,有着广阔的市场前景。本文以我国民营书店按需印刷发展为研究对象,首先概述了我国民营书店按需印刷发展的形势,对民营书店开展按需印刷的基本条件和可行性进行分析,然后,进一步剖析我国民营书店按需印刷发展的现实问题,详细分析了这些问题存在的原因,在此基础上,提出了我国民营书店开展按需印刷战略转型业务的策略性建议,以期待我国民营书店的健康发展和我国出版事业的繁荣。本论文共分为6个部分:第一章是绪言,主要讲述选题的背景和意义,相关文献研究综述以及本文的研究思路、内容与方法。第二章主要是对相关概念的研究。第三、第四章是本文的第一个重点,主要剖析了我国民营书店按需印刷发展的概况,民营书店按需印刷发展的可行性及面临的具体问题,对民营书店按需印刷面临的问题进行了系统阐述。第五章是本文的另一个重点,针对民营书店按需印刷发展存在的具体问题,从国家政策、产业联盟整合、版权保护、人才培养等方面分别提出具体的应对策略,为推动我国民营书店按需印刷的发展做出各自的努力。最后一部分是结语,主要总结了全文内容,表达了对我国民营书店按需印刷发展的期望与市场前瞻。
[Abstract]:On-demand printing represents a new printing method and concept. Based on the development of digital technology, on-demand printing can solve the problem of book inventory that exists in private bookstores in our country at present, and it can also promote some shortages and out of print. The publication of individual books is not only conducive to social and academic exchanges, but also to meet the needs of individual culture. It can fully realize the unification of social and economic benefits of book publishing, and has a broad market prospect. This paper takes the development of printing on demand of private bookstores in our country as the research object. Firstly, it summarizes the situation of the development of printing on demand in private bookstores in China, analyzes the basic conditions and feasibility of developing printing on demand in private bookstores, and then analyzes the feasibility of the development of printing on demand in private bookstores. This paper further analyzes the practical problems in the development of printing on demand in private bookstores in China, and analyzes in detail the reasons for these problems. On the basis of this, it puts forward some strategic suggestions for developing the strategic transformation business of printing on demand in private bookstores in China. In order to look forward to the healthy development of private bookstores and the prosperity of China's publishing industry. This paper is divided into six parts: the first chapter is the introduction, mainly about the background and significance of the topic, the relevant literature review, as well as the research ideas, contents and methods of this paper. The second chapter mainly studies the related concepts. Third, the fourth chapter is the first focus of this paper, mainly analyzes the general situation of the development of private bookstores printing on demand, the feasibility of the development of private bookstores on demand printing and the specific problems facing them. The problems of printing on demand in private bookstores are systematically expounded. The fifth chapter is another key point of this paper, aiming at the specific problems existing in the development of private bookstores on demand printing, it puts forward specific countermeasures from the aspects of national policy, industrial alliance integration, copyright protection, personnel training and so on. In order to promote the development of private bookstores printing on demand to make their own efforts. The last part is the conclusion, mainly summarizes the full text, expresses the expectation and the market prospect to the private bookshop on demand printing development in our country.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G239.2

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