我国童书市场出版传播秩序失调及其重构路径

发布时间：2018-10-13 20:10

【摘要】：近10年来,我国童书出版传播秩序走上法理道统不断完善的发展道路,童书出版传播与世界优秀童书的出版趋于同步,其市场占有率一直保持了两位数的增长,被誉为童书发展的"黄金十年"。但当前我国童书市场出版传播秩序控管弱化,以致有些出版物乘虚而入,童书市场出现内容低俗、质量低劣、价格虚高等问题。对此,中宣部等五部门发出通知,要坚决依法整治损害少年儿童基本文化权益、危害少年儿童身心健康的出版物,重构童书市场新秩序。此举非常及时,也是非常必要的。出版企业要应势而动、顺势而为,通过用社会主义核心价值观引领童书出版传播全过程、建立童书出版传播专业标准规范企业的市场行为和着力构建童书市场出版传播监督管理的长效机制,营造童书出版传播新秩序,进而不断满足少年儿童精神文化需求,让少年儿童在良好的文化环境中健康快乐成长。
[Abstract]:In the past 10 years, the order of publishing and communication of children's books in our country has been on the path of continuous improvement of legal principles. The publishing and dissemination of children's books has been in step with the publication of excellent children's books in the world, and its market share has maintained a double-digit growth. Known as the "golden decade" for the development of children's books. But at present, the control of publishing and communication order of children's book market in our country is weakened, so that some publications come into play, and the content of children's book market is vulgar, the quality is inferior, the price is false and so on. In this regard, the propaganda Department of the CPC Central Committee and other five departments have issued a circular to resolutely crack down on publications that impair children's basic cultural rights and interests, endanger children's physical and mental health, and reconstruct a new order in the children's book market. This is very timely and necessary. Publishing enterprises should respond to the situation, conform to the trend, and lead the whole process of publishing and dissemination of children's books through the use of socialist core values. To establish the professional standards of publishing and communication for children's books, to standardize the market behavior of enterprises and to build a long-term mechanism for supervision and management of publishing and communication in children's books market, to create a new order of publishing and communication of children's books, and to continuously meet the spiritual and cultural needs of children. Let young children in a good cultural environment healthy and happy growth.
【作者单位】：湖南大学新闻传播与影视艺术学院;湘潭大学毛泽东思想研究中心;
【分类号】：G239.2-F

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