请君莫奏前朝曲,听唱新翻《杨柳枝》——关于中小型出版社创新发展的思考
发布时间：2018-10-16 16:02
【摘要】：创新有两种类型:一种是无中生有式的原创;另一种是排列组合式的形态创造。无中生有的原创主要指虚构类作品和学术类作品。排列组合式的形态创造主要指出版物的形态的重新排列组合,从而产生新的阅读形式、阅读体验,比如纸书的图文类图书,比如融合出版形式的全媒体出版物。已有的出版物基本是循着这两种创新路子在走,中小型出版社的创新发展可以从这两种类型的创新方式去寻求发展思路。
[Abstract]:There are two types of innovation: one is originality in the form of nothing and the other is in the form of arrangement and combination. The form creation of arrangement and combination mainly refers to the rearrangement and combination of the form of publications, thus producing new forms of reading and reading experience, such as books of graphic and text types of paper books, such as all-media publications in the form of combination of publishing and publication. The existing publications are basically following these two innovative ways, and the innovative development of small and medium-sized publishing houses can seek development ideas from these two kinds of innovative ways.
【作者单位】： 中国出版集团东方出版中心;
【分类号】：G239.22
本文编号：2274879
[Abstract]:There are two types of innovation: one is originality in the form of nothing and the other is in the form of arrangement and combination. The form creation of arrangement and combination mainly refers to the rearrangement and combination of the form of publications, thus producing new forms of reading and reading experience, such as books of graphic and text types of paper books, such as all-media publications in the form of combination of publishing and publication. The existing publications are basically following these two innovative ways, and the innovative development of small and medium-sized publishing houses can seek development ideas from these two kinds of innovative ways.
【作者单位】： 中国出版集团东方出版中心;
【分类号】：G239.22
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1 ;听唱新翻杨柳枝[J];北方论丛;2001年06期
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