手机阅读视角下的出版模式创新

发布时间：2018-10-19 07:06

【摘要】：从沉重的龟甲陶片，到繁琐的竹简锦帛，再到纸质光碟，至当下的移动阅读，时代在进步，技术在发展，阅读工具也在渗透改变着我们的思维和生活方式。纵观这几千年传播媒介和阅读方式的演变，从对个人和社会的影响度来看，，没有哪一种媒介会像手机这般强大。根据易观智库及其他权威机构的数据显示，截止到2012年10月，全球手机用户总数已经达到60亿，其中中国手机用户数占了10亿。手机阅读，作为集技术、渠道和媒介优势的综合体——手机媒体的一种衍生，不仅包括手机新闻、手机报、手机短信、手机微博，还包括手机上网和手机小说等等，它将手机媒体的优势发挥的淋漓尽致。与传统阅读和网络阅读相比，手机阅读显得更加及时、便捷和互动。全文共分五个部分。第一部分是绪论，概述了论文研究的时代背景，介绍了本文的研究意义，分析现阶段研究现状。第二部分首先对相关概念进行了界定，从传播内容和传播特征两方面对手机阅读进行了总结概述，其次对手机阅读市场发展现状从受众到主导手机阅读市场的各方力量进行系统分析。第三部分，以上这些手机阅读传播特性和手机阅读产业链发展的整合、市场的扩大化，又共同对手机阅读出版模式的形成产生了影响，本章主要在以上内容分析的基础上，对手机阅读视角下出版模式的变化进行探究。第四部分，对传统出版介入手机阅读做出SWOT分析，为传统出版介入手机阅读的发展提供一些对策。第五部分简述本文结语。
[Abstract]:From heavy tortoise-shell pottery to cumbersome bamboo slips, to paper CDs, to the present mobile reading, the times are progressing, technology is developing, reading tools are also permeating and changing our thinking and way of life. Looking at the evolution of the media and the way they read over the millennia, no medium is as powerful as a mobile phone in terms of its impact on individuals and society. By October 2012, the total number of mobile phone users worldwide had reached 6 billion, with 1 billion mobile subscribers in China, according to data from the Analytics think-tank and other authoritative organizations. Mobile phone reading, as a combination of technology, channels and media advantages, is a derivative of mobile media, including not only mobile phone news, mobile newspaper, mobile phone short message, mobile phone Weibo, but also mobile phone surfing and mobile novel, and so on. It gives full play to the advantages of mobile media. Compared with traditional reading and network reading, mobile phone reading is more timely, convenient and interactive. The full text is divided into five parts. The first part is the introduction, which summarizes the background of the research, introduces the significance of this paper, and analyzes the current research situation. The second part defines the related concepts and summarizes the mobile phone reading from the aspects of communication content and communication characteristics. Secondly, it analyzes the current situation of mobile phone reading market from the audience to the leading power of mobile phone reading market. The third part, these mobile phone reading communication characteristics and the mobile phone reading industry chain development integration, the market expansion, also has the influence to the handset reading publication pattern together, this chapter mainly in the above content analysis foundation, This paper probes into the change of publishing mode from the perspective of mobile phone reading. In the fourth part, the SWOT analysis of traditional publishing intervention cell phone reading is made, which provides some countermeasures for the development of traditional publishing intervention mobile phone reading. The fifth part briefly describes the conclusion of this article.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G237.6;G206.2

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