我国近十年虚构类畅销书分析研究
发布时间：2018-10-21 19:03
【摘要】：改革开放以来，随着市场经济体制改革的深入，我国出版产业也逐渐纳入到市场经济的体制中来。畅销书市场在经历了十多年的发展之后，也形成了自己的运行机制和特点。对于虚构类畅销书来说，商业化、娱乐化已经成为最显著的特点，，文学陶冶情操的教化作用逐渐削弱。追求商业利益还是社会文化意义、虚构类畅销书是否算得上真正的文学作品，一直是最存在争议的问题。 本文首先对于市场经济条件下的虚构类畅销书进行了系统的概念阐释，介绍了虚构类畅销书在我国的发展历程和文化背景；接着对我国近十年虚构类畅销书的特点进行了详细的分析和系统分类；对其市场特点、选题策划特点和营销推广方法进行了总结分析，理性的认识到虚构类畅销书存在的负面影响；最后探索了虚构类畅销书走向常销的途径和方法。本文力求通过对近十年虚构类畅销书的总结梳理，理性的认识到畅销书发展过程中的利和弊，从图书的文本和文化内涵出发，探索出有利于虚构类畅销书长足发展的道路。
[Abstract]:Since the reform and opening up, with the deepening of the reform of the market economy system, the publishing industry in China has gradually been brought into the market economy system. After more than ten years of development, the best-seller market has formed its own operating mechanism and characteristics. For fictional bestsellers, commercialization and entertainment have become the most prominent features, and the edification of literature has gradually weakened. Whether the pursuit of commercial interests or social and cultural significance, fictional bestsellers can be considered as real literary works, has always been the most controversial issue. At first, this paper explains the concept of fictional bestsellers in the market economy, and introduces the development process and cultural background of fictional bestsellers in China. Then the author makes a detailed analysis and systematic classification of the characteristics of fictional bestsellers in China in the past ten years, summarizes and analyzes the characteristics of the market, the characteristics of the selected topics and the methods of marketing promotion. In the end, the author explores the ways and methods of fictional bestsellers to sell regularly. Through summarizing and combing the fictional bestsellers in the past ten years, this paper tries to rationally recognize the advantages and disadvantages in the development of bestsellers, and from the text and cultural connotations of books, to explore the way conducive to the rapid development of fictional bestsellers.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G235
本文编号：2286062
[Abstract]:Since the reform and opening up, with the deepening of the reform of the market economy system, the publishing industry in China has gradually been brought into the market economy system. After more than ten years of development, the best-seller market has formed its own operating mechanism and characteristics. For fictional bestsellers, commercialization and entertainment have become the most prominent features, and the edification of literature has gradually weakened. Whether the pursuit of commercial interests or social and cultural significance, fictional bestsellers can be considered as real literary works, has always been the most controversial issue. At first, this paper explains the concept of fictional bestsellers in the market economy, and introduces the development process and cultural background of fictional bestsellers in China. Then the author makes a detailed analysis and systematic classification of the characteristics of fictional bestsellers in China in the past ten years, summarizes and analyzes the characteristics of the market, the characteristics of the selected topics and the methods of marketing promotion. In the end, the author explores the ways and methods of fictional bestsellers to sell regularly. Through summarizing and combing the fictional bestsellers in the past ten years, this paper tries to rationally recognize the advantages and disadvantages in the development of bestsellers, and from the text and cultural connotations of books, to explore the way conducive to the rapid development of fictional bestsellers.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G235
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本文编号：2286062
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