纸媒转型的关键:整合资源、搭建平台、引领融合——《今日科技》转型的实践与思考

发布时间：2018-10-23 12:35

【摘要】：正相对于传统纸媒而言,新媒体具有信息传递速度快、传播形式多样、传播渠道广等特点,而传统纸媒均遭遇发行、受众、营收的断崖式下滑。传统纸媒该如何转型、实现升级?《今日科技》杂志的实践证明,纸媒要实现成果转型,就必须努力成为资源的整合者、平台的搭建者、融合的引领者。随着信息时代的加速发展,日新月异的新媒体给我国传统纸媒带来了巨大的冲击。相对于传统纸媒而言,新媒体具有信息传递速
[Abstract]:Compared with the traditional paper media, the new media has the characteristics of fast information transmission, various forms of communication and wide communication channels, while the traditional paper media are faced with the cliff-like decline of distribution, audience and revenue. How should traditional paper media transform and upgrade? the practice of Science and Technology Today magazine has proved that in order to realize the transformation of achievements, the paper media must strive to become the integrator of resources, the builder of platform, and the leader of integration. With the rapid development of the information age, the rapid development of the new media has brought great impact to the traditional paper media in China. Compared with traditional paper media, new media have the speed of information transmission.
【作者单位】：浙江省科技期刊编辑学会;今日科技杂志社;
【分类号】：G237.5

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