共享平台型经济模式在出版行业中的应用及前景
发布时间：2018-10-29 12:08
【摘要】：近年来,随着"共享经济"新商业模式的兴起,以阿里巴巴、优步为代表的共享经济企业取得了极大成功。文章从共享经济的定义、核心要素出发,分别以中信、读客等出版企业共享平台模式的探索为案例,分析了商对客(B2C)和点对点(P2P)两种共享平台模式对我国出版企业的影响及未来前景,试图将共享经济中最重要的再中介化平台引入出版行业,以寻求现代企业制度的转型和更大的发展潜力。
[Abstract]:In recent years, with the rise of new business model of "sharing economy", the enterprises represented by Alibaba and Uber have achieved great success. Starting from the definition and core elements of sharing economy, this paper takes the exploration of shared platform mode of publishing enterprises such as Citic, readers and other publishing enterprises as case studies. This paper analyzes the impact and future prospects of two kinds of shared platform models, B2C and P2P, on Chinese publishing enterprises, and attempts to introduce the most important reintermediation platform in the sharing economy into the publishing industry. In order to seek the transformation of modern enterprise system and greater development potential.
【作者单位】： 中国出版集团;
【分类号】：G239.2-F
，
本文编号：2297654
[Abstract]:In recent years, with the rise of new business model of "sharing economy", the enterprises represented by Alibaba and Uber have achieved great success. Starting from the definition and core elements of sharing economy, this paper takes the exploration of shared platform mode of publishing enterprises such as Citic, readers and other publishing enterprises as case studies. This paper analyzes the impact and future prospects of two kinds of shared platform models, B2C and P2P, on Chinese publishing enterprises, and attempts to introduce the most important reintermediation platform in the sharing economy into the publishing industry. In order to seek the transformation of modern enterprise system and greater development potential.
【作者单位】： 中国出版集团;
【分类号】：G239.2-F
，
本文编号：2297654
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