营销:从思维到平台
发布时间：2018-10-29 16:59
【摘要】：正信息时代,新技术改变着人们生活的方方面面,包括消费和阅读习惯。如何顺势而为,建立符合市场变化规律、满足个性化需求的出版营销体系,是出版业面临的新课题。"互联网+"时代,一些传统出版社积极应对挑战——运用新技术,打造新平台,凝练新思维,催生了多种营销新模式。寻找热点,重塑品牌。无论是综合大社还是专业强社,借助移动通信、人工智能、大数据等前沿技术带来的红利,依靠专业平台(豆瓣等)或打造自有平台(如"三联中读"手机APP),对社有品牌进行二次挖掘,通过专业微信圈(如科技有得聊)、社群等,再塑精
[Abstract]:In the information age, new technologies have changed all aspects of people's lives, including consumption and reading habits. How to adapt to the trend, to establish a publishing marketing system that conforms to the law of market change and meets the needs of individuation is a new subject facing the publishing industry. " In the era of Internet, some traditional publishing houses actively meet the challenge of using new technologies, creating new platforms, condensing new thinking, and spawning a variety of new marketing models. Look for hot spots and reshape brands. Whether it is a comprehensive society or a strong professional society, relying on mobile communications, artificial intelligence, big data and other cutting-edge technologies to bring dividends, rely on professional platforms (such as beans, etc.) or build their own platforms (such as "triple reading" mobile phone APP), Through the professional WeChat circle (such as technology have chat), community, etc., to remodel the essence of the social brand, through the professional WeChat circle (technology have chat), etc.
【分类号】：G230.7
，
本文编号：2298290
[Abstract]:In the information age, new technologies have changed all aspects of people's lives, including consumption and reading habits. How to adapt to the trend, to establish a publishing marketing system that conforms to the law of market change and meets the needs of individuation is a new subject facing the publishing industry. " In the era of Internet, some traditional publishing houses actively meet the challenge of using new technologies, creating new platforms, condensing new thinking, and spawning a variety of new marketing models. Look for hot spots and reshape brands. Whether it is a comprehensive society or a strong professional society, relying on mobile communications, artificial intelligence, big data and other cutting-edge technologies to bring dividends, rely on professional platforms (such as beans, etc.) or build their own platforms (such as "triple reading" mobile phone APP), Through the professional WeChat circle (such as technology have chat), community, etc., to remodel the essence of the social brand, through the professional WeChat circle (technology have chat), etc.
【分类号】：G230.7
，
本文编号：2298290
本文链接：https://www.wllwen.com/shekelunwen/chubanfaxing/2298290.html
