中国高码洋时尚期刊业的产业环境与战略选择
发布时间：2018-11-01 15:00
【摘要】：在当下新媒体飞速发展的语境之下,分析我国高码洋时尚期刊业的产业环境,并进而探讨其持续发展的竞争战略选择具有重要的现实意义。文章从波特的"五力模型"视角出发对我国高码洋时尚期刊产业环境进行分析。结果表明,当前我国高码洋时尚期刊业竞争异常激烈,同时面临替代品威胁较大、客户价格谈判能力升高等持续发展的现实困境。高码洋时尚期刊应积极实施差异化战略,构建独特的竞争优势以应对5种力量带来的挑战。
[Abstract]:In the context of the rapid development of the new media, it is of great practical significance to analyze the industrial environment of our country's high-code fashion and periodical industry, and then to explore the competitive strategy of its sustainable development. This paper analyzes the industrial environment of high-code fashion periodicals in China from the perspective of Porter's "five Force Model". The results show that the competition of high code fashion and periodical industry in our country is very fierce at present, at the same time, it faces the realistic predicament of sustainable development, such as the great threat of substitute and the increase of customer price negotiation ability. High-code fashion journals should actively implement differentiation strategy and construct unique competitive advantages to meet the challenges brought by five kinds of forces.
【作者单位】： 浙江传媒学院管理学院;
【基金】：国家自然科学基金青年科学基金项目“基于复杂网络和GIS的文化创意产业集聚建模与分析”(61304171) 浙江传媒学院博士科研基金启动项目(ZJICM2011)
【分类号】：G239.2-F
[Abstract]:In the context of the rapid development of the new media, it is of great practical significance to analyze the industrial environment of our country's high-code fashion and periodical industry, and then to explore the competitive strategy of its sustainable development. This paper analyzes the industrial environment of high-code fashion periodicals in China from the perspective of Porter's "five Force Model". The results show that the competition of high code fashion and periodical industry in our country is very fierce at present, at the same time, it faces the realistic predicament of sustainable development, such as the great threat of substitute and the increase of customer price negotiation ability. High-code fashion journals should actively implement differentiation strategy and construct unique competitive advantages to meet the challenges brought by five kinds of forces.
【作者单位】： 浙江传媒学院管理学院;
【基金】：国家自然科学基金青年科学基金项目“基于复杂网络和GIS的文化创意产业集聚建模与分析”(61304171) 浙江传媒学院博士科研基金启动项目(ZJICM2011)
【分类号】：G239.2-F
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