关于党报版面改革的几点浅思

发布时间：2018-11-01 21:11

【摘要】：在日新月异的互联网时代,党报究竟靠什么留住和吸引更多的目标读者?毫无疑问,只能是"创新"。这包括内容和版面上的创新,版面本质上属于形式范畴,虽然过去我们一直强调"内容为王",但随着视觉时代的到来,版面的重要性已经不亚于其承载的新闻内容,甚至与它并驾齐驱,同等重要。这些年,包括《重庆日报》在内的不少省级党报都进行了不同方式的版面改革,从过去的"黑板报"到现在的图文并茂,严肃单调的面孔不复存在,版面也越来越漂亮,随之带来的报纸传播力和影响力都较过去有明显提升。在当今新老媒体竞争日益白热化的形势下,党报版面改革的步伐绝不能停滞,而要大踏步前进,以创新、变革求生存、求发展。那么党报如何进行新一轮版面改革?其方向是什么?笔者就此谈几点不成熟的想法。
[Abstract]:In the ever-changing Internet era, what exactly does the party newspaper rely on to retain and attract more target readers? There is no doubt that it can only be "innovation". This includes innovation in content and layout, which is essentially a formal category. Although in the past we have always stressed that "content is king," with the advent of the visual age, the importance of layout is no less important than the news content it carries. It's even as important as it is. In recent years, quite a number of provincial party newspapers, including the Chongqing Daily, have carried out layout reforms in different ways. From the "blackboard" in the past to the present, the pictures and texts are full of pictures and texts. The serious and monotonous faces no longer exist, and the layout is becoming more and more beautiful. With it, the newspaper's power of communication and influence has increased significantly compared with the past. Under the situation that the competition between the new and the old media is becoming more and more intense, the pace of the reform of the layout of the party newspaper must not stagnate, but it must advance with great strides to survive and develop with innovation and reform. So how does the party newspaper carry out a new round of layout reform? What's the direction? The author talks about a few immature ideas.
【作者单位】：重庆日报;
【分类号】：G213

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