“现代财智新童话”儿童动漫出版物商业计划书
发布时间：2018-11-05 16:10
【摘要】：近30年来经济的飞速发展让中国的面目焕然一新，但我们的家庭幼儿教育却没能跟得上社会的进步，还停留在以智商为主导的层面上。一方面是由于家长的成长和受教育的时期的社会背景和现实社会的背景差别巨大，另一方面是低幼儿童教育的方式和方法明显滞后于时代的发展。正是出于对目前社会现状的分析和研究，本文作者才策划了一个符合现代社会需求的“现代财智新童话系列儿童动漫读物”项目。 本计划书首先通过对儿童动漫读物市场的宏观环境进行分析，包括政策、经济、社会、技术的分析，再通过问卷调查和实地访问的形式找到潜在需求和细分机会。其次，我把产品理解为为客户创造价值的载体，努力营造完善的客户体验。通过系统的传播促销方案将产品价值传播给尽可能多的目标对象，，并通过渠道计划将价值传播给客户的同时以价格策略体现价值。最后对项目做详细的财务和风险分析论证计划的可执行。 经过综合分析与计划得出结论，《现代财智新童话》项目是一个有益于儿童成长，具有良好社会效应能持续盈提供良好回报的商业项目。
[Abstract]:The rapid economic development of the past 30 years has made China look new, but our family's early childhood education has failed to keep pace with social progress and is still dominated by intelligence. On the one hand, there is a huge difference between the social background and the realistic social background in the period of parents' growth and education, on the other hand, the way and method of primary-age 's children's education lags behind the development of the times. It is out of the analysis and research of the present social situation that the author of this paper has planned a project of "Modern Caizhixin fairy tale series children's cartoon books" which meets the needs of modern society. This plan first analyzes the macro environment of children's cartoon reading market, including policy, economy, society, technology, and then through questionnaire survey and field visits to find out the potential needs and segmentation opportunities. Secondly, I understand the product as a carrier to create value for customers, and strive to create a perfect customer experience. The product value is transmitted to as many target objects as possible through the systematic communication and promotion scheme, and the value is transmitted to the customer through the channel plan while the value is reflected in the price strategy. Finally, the detailed financial and risk analysis of the project is demonstrated the feasibility of the plan. Through comprehensive analysis and planning, it is concluded that the project "Modern Financial Fairy Tales" is a commercial project which is beneficial to the growth of children and has good social effects.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F722.1;G235
本文编号：2312587
[Abstract]:The rapid economic development of the past 30 years has made China look new, but our family's early childhood education has failed to keep pace with social progress and is still dominated by intelligence. On the one hand, there is a huge difference between the social background and the realistic social background in the period of parents' growth and education, on the other hand, the way and method of primary-age 's children's education lags behind the development of the times. It is out of the analysis and research of the present social situation that the author of this paper has planned a project of "Modern Caizhixin fairy tale series children's cartoon books" which meets the needs of modern society. This plan first analyzes the macro environment of children's cartoon reading market, including policy, economy, society, technology, and then through questionnaire survey and field visits to find out the potential needs and segmentation opportunities. Secondly, I understand the product as a carrier to create value for customers, and strive to create a perfect customer experience. The product value is transmitted to as many target objects as possible through the systematic communication and promotion scheme, and the value is transmitted to the customer through the channel plan while the value is reflected in the price strategy. Finally, the detailed financial and risk analysis of the project is demonstrated the feasibility of the plan. Through comprehensive analysis and planning, it is concluded that the project "Modern Financial Fairy Tales" is a commercial project which is beneficial to the growth of children and has good social effects.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F722.1;G235
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