中国原创漫画期刊发展现状及对策研究
发布时间：2018-11-08 09:39
【摘要】：进入21世纪以来,动漫产业作为一项朝阳文化产业,以其卓越的人气号召力,拉动了诸多相关产业的崛起,产生了愈发可观的市场价值。从全球范围看,日美等国动漫产业已形成成熟完备的产业链条。相较而言,我国动漫产业的影响力及规模稍显不足,尤其原创能力尚显稚嫩。漫画作为动漫产业中的半壁江山,其作品往往可用于引导动画、游戏、电影等后续衍生市场的开发,地位的重要性不言而喻。拥有优秀的原创漫画阵地,拥有长盛不衰的原创漫画期刊,对于我国动漫产业的腾飞具有非凡的意义。本文主要内容为研究中国原创漫画期刊发展现状,并制定符合其切实需求的发展对策。研究对象——中国原创漫画期刊,特指为刊载具备完全知识产权的国产漫画的期刊,区别于国内漫画资讯期刊、国译进口漫画期刊、国内外合作漫画期刊等。由于港澳台三地漫画期刊发展脉络,相较于内地有较大区别,不具有代表性,故本文研究范围实际框定为内地原创漫画期刊。全文共分6个章节,核心内容为研究中国原创漫画期刊发展现状、制定对策两个部分。文章结构主要基于PEST、SWOT两大市场经济模型。文章脉络为从宏观至微观,系统分析中国原创漫画期刊生存的外部环境、内部优劣等方面内容,并据此提出针对性的发展策略。本文绪论章主要涵盖了文章的研究背景、涉及的相关概念、研究方法、国内外研究现状、论文创新点等主要内容,详细介绍了论文研究相关的前期工作。第二章为宏观分析章,主要内容为运用PEST模型分析中国原创漫画期刊生存的外部环境,其中包括政治、经济、社会文化、技术条件四个方面。该章节通过政策分析、历史沿革分析、大数据分析等角度,客观地呈现了中国原创漫画期刊目前生存的外部“土壤”构成,以及形成这些“土壤”的原因。第三章为微观分析章,主要内容为运用SWOT模型详解中国原创漫画期刊的现阶段自身条件,其中包括优势、劣势、机遇、、威胁四个方面。该章节通过比较法、案例法等研究方法,形象而细致地分析了中国原创漫画期刊内部关于行业走势、组织结构、人员水平、市场竞争等各个方面的问题,综合展示了其目前所处的发展阶段,以及今后发展前景。第四章为策略制定章,主要内容为根据前两章分析提出的问题,结合我国现实国情,制定具有实际意义的发展策略。该章节系统归纳前文研究结果,总结了中国原创漫画期刊发展过程中各个环节存在的问题,同时运用问卷调查法等手段,充分汲取主要消费群体意见,从而提出了一系列具有较强针对性的发展策略。第五章为设计实践研究章,主要对如何创作国产漫画做一个实践性研究。第六章为总结章,主要内容为总结课题研究成果,提出对中国原创漫画期刊产业未来的展望。
[Abstract]:Since entering the 21st century, animation industry as a sunrise culture industry, with its outstanding appeal of popularity, pull the rise of a number of related industries, has produced more and more significant market value. From a global perspective, Japan, the United States and other countries animation industry has formed a mature and complete industrial chain. In contrast, the impact and scale of the animation industry in China is slightly inadequate, especially the original ability is still tender. Cartoon as a half of the animation industry, its works can often be used to guide animation, games, movies and other subsequent derivative market development, the importance of the status is self-evident. Has excellent original comic front, has the long lasting original cartoon periodical, has the special significance to our country animation industry's takeoff. The main content of this paper is to study the current situation of the development of Chinese original comic periodicals, and to formulate the development countermeasures that meet its practical needs. The research object of this study is the Chinese original Comics Journal, which is used to publish the domestic comics with full intellectual property rights, which is different from the domestic comics information periodicals, the Chinese translation and import comic periodicals, the domestic and foreign cooperation comic periodicals, etc. Due to the development of Hong Kong, Macao and Taiwan comic periodicals, compared with the mainland, there is a great difference and not representative, so the scope of this study is actually defined as the mainland original comic periodicals. The paper is divided into six chapters, the core content is to study the current situation of the development of Chinese original comic periodicals, and to formulate two parts of countermeasures. The structure of this paper is mainly based on two market economy models of PEST,SWOT. In this paper, from macro to micro, the author systematically analyzes the external environment, internal advantages and disadvantages of the existence of Chinese original comic periodicals, and puts forward corresponding development strategies accordingly. The introduction of this paper mainly covers the research background, related concepts, research methods, research status at home and abroad, innovative points, and so on. The second chapter is the macro analysis chapter. The main content is to use PEST model to analyze the external environment of the existence of Chinese original comic books, which includes four aspects: politics, economy, social culture and technical conditions. Through policy analysis, historical evolution analysis and big data analysis, this chapter objectively presents the external "soil" composition of the current existence of Chinese original comic periodicals and the reasons for the formation of these "soils". The third chapter is the microscopic analysis chapter, the main content is the use of SWOT model to explain the current conditions of Chinese original comic periodicals, including the strengths, weaknesses, opportunities, threats, four aspects. Through comparative method, case law and other research methods, this chapter analyzes in detail the internal problems of the industry trend, organizational structure, personnel level, market competition and so on in Chinese original comic books. A comprehensive show of its current stage of development, as well as the future development prospects. The fourth chapter is the strategy making chapter, the main content is according to the first two chapters analysis puts forward the question, unifies our country reality national condition, formulates the actual significance development strategy. This chapter systematically summarizes the previous research results, summarizes the existing problems in the process of development of Chinese original comic periodicals, and fully absorbs the opinions of the main consumer groups by means of questionnaire survey and so on. Thus, a series of development strategies with strong pertinence are put forward. The fifth chapter is a practical study on how to create domestic comics. The sixth chapter is the summary chapter, the main content is the summary topic research result, proposed to the Chinese original cartoon periodical industry future prospect.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.5;J218.2
本文编号：2318094
[Abstract]:Since entering the 21st century, animation industry as a sunrise culture industry, with its outstanding appeal of popularity, pull the rise of a number of related industries, has produced more and more significant market value. From a global perspective, Japan, the United States and other countries animation industry has formed a mature and complete industrial chain. In contrast, the impact and scale of the animation industry in China is slightly inadequate, especially the original ability is still tender. Cartoon as a half of the animation industry, its works can often be used to guide animation, games, movies and other subsequent derivative market development, the importance of the status is self-evident. Has excellent original comic front, has the long lasting original cartoon periodical, has the special significance to our country animation industry's takeoff. The main content of this paper is to study the current situation of the development of Chinese original comic periodicals, and to formulate the development countermeasures that meet its practical needs. The research object of this study is the Chinese original Comics Journal, which is used to publish the domestic comics with full intellectual property rights, which is different from the domestic comics information periodicals, the Chinese translation and import comic periodicals, the domestic and foreign cooperation comic periodicals, etc. Due to the development of Hong Kong, Macao and Taiwan comic periodicals, compared with the mainland, there is a great difference and not representative, so the scope of this study is actually defined as the mainland original comic periodicals. The paper is divided into six chapters, the core content is to study the current situation of the development of Chinese original comic periodicals, and to formulate two parts of countermeasures. The structure of this paper is mainly based on two market economy models of PEST,SWOT. In this paper, from macro to micro, the author systematically analyzes the external environment, internal advantages and disadvantages of the existence of Chinese original comic periodicals, and puts forward corresponding development strategies accordingly. The introduction of this paper mainly covers the research background, related concepts, research methods, research status at home and abroad, innovative points, and so on. The second chapter is the macro analysis chapter. The main content is to use PEST model to analyze the external environment of the existence of Chinese original comic books, which includes four aspects: politics, economy, social culture and technical conditions. Through policy analysis, historical evolution analysis and big data analysis, this chapter objectively presents the external "soil" composition of the current existence of Chinese original comic periodicals and the reasons for the formation of these "soils". The third chapter is the microscopic analysis chapter, the main content is the use of SWOT model to explain the current conditions of Chinese original comic periodicals, including the strengths, weaknesses, opportunities, threats, four aspects. Through comparative method, case law and other research methods, this chapter analyzes in detail the internal problems of the industry trend, organizational structure, personnel level, market competition and so on in Chinese original comic books. A comprehensive show of its current stage of development, as well as the future development prospects. The fourth chapter is the strategy making chapter, the main content is according to the first two chapters analysis puts forward the question, unifies our country reality national condition, formulates the actual significance development strategy. This chapter systematically summarizes the previous research results, summarizes the existing problems in the process of development of Chinese original comic periodicals, and fully absorbs the opinions of the main consumer groups by means of questionnaire survey and so on. Thus, a series of development strategies with strong pertinence are put forward. The fifth chapter is a practical study on how to create domestic comics. The sixth chapter is the summary chapter, the main content is the summary topic research result, proposed to the Chinese original cartoon periodical industry future prospect.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.5;J218.2
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