数字化教育内容产品的策划与运营
发布时间：2018-11-10 08:32
【摘要】：在互联网环境下,媒体内容产品逐渐依赖社交关系的引入。数字教育出版者需要具备产品思维,善于运用数字技术聚合优质内容资源,为用户提供个性化阅读或学习服务。文章分析了内容产品设计机制、线上线下互动机制和导航索引机制,从流通和运营的角度,提出了教育内容产品生态圈运营的策略。
[Abstract]:In the Internet environment, media content products gradually rely on the introduction of social relations. Publishers of digital education need to have product thinking, be good at using digital technology to aggregate high quality content resources, and provide personalized reading or learning services for users. This paper analyzes the mechanism of content product design, the interaction mechanism between online and offline, and the navigation index mechanism. From the point of view of circulation and operation, this paper puts forward the strategy of the operation of educational content product ecological circle.
【作者单位】： 湖北第二师范学院文学院;华中科技大学出版社;
【基金】：湖北省教育厅人文社科重点项目“湖北数字出版产业品牌运营策略研究”成果,项目编号为15D132
【分类号】：G230.7
，
本文编号：2321929
[Abstract]:In the Internet environment, media content products gradually rely on the introduction of social relations. Publishers of digital education need to have product thinking, be good at using digital technology to aggregate high quality content resources, and provide personalized reading or learning services for users. This paper analyzes the mechanism of content product design, the interaction mechanism between online and offline, and the navigation index mechanism. From the point of view of circulation and operation, this paper puts forward the strategy of the operation of educational content product ecological circle.
【作者单位】： 湖北第二师范学院文学院;华中科技大学出版社;
【基金】：湖北省教育厅人文社科重点项目“湖北数字出版产业品牌运营策略研究”成果,项目编号为15D132
【分类号】：G230.7
，
本文编号：2321929
本文链接：https://www.wllwen.com/shekelunwen/chubanfaxing/2321929.html
