数字出版的版权运营研究

发布时间：2018-11-11 01:20

【摘要】：随着上世纪末以来，互联网技术和计算机相结合后的飞速发展，给世界带来的这一场深刻的变革，已经使得数字信息技术完全颠覆了现代人的生活思维方式并影响到了人们生活的各个方面。而数字技术在文化与传媒领域的行业内的运用，也引发了整个文化产业、知识产权产业的形态发展，催生出了新的产品、服务传播方式和生态格局。数字出版产业作为新技术背景下，传统出版产业与数字信息技术的完美结合。其所能呈现低成本、高效率、大规模、个性化等传播优势，更加顺应了新时代受众的信息服务需求和文化产业的的发展趋势，业已成为了国内外文化产业、信息产业等相关行业发展实践中令人瞩目的焦点所在。本文通过笔者对数字环境下出版业的版权1运营机制进行全面系统地分析，在借鉴国外先进版权制度设计的基础上，结合我国目前三大出版领域内的数字化转型的发展境况，从版权立法更新、版权保护技术、版权授权方式、版权运营模式等多个方面进行了系统的研究分析。本文共分为四个部分。第一章绪论，重点阐述了数字版权运营的概念；第二章论述了对国内外数字出版业的版权运营的观察状况；第三章重点对数字出版的版权运营要素进行了深入分析；第四章则是对三大出版领域数字版权运营模式进行重点研究探讨，并给出了笔者自己的相关意见。在本文中，笔者着力以“版权运营”为核心，，从数字出版产业的发展角度对版权问题展开较为深入的研究。笔者将采用创新扩散理论，对目前数字出版产业各种形态的版权运营情况分别逐一进行深入分析论证并加以总结，探寻其共性特征。在学理层面，使这一角度的研究形成了一定的突破创新。
[Abstract]:With the rapid development of Internet technology and computers since the end of the last century, this profound change has been brought to the world. Digital information technology has completely changed the modern way of thinking and affected all aspects of people's life. The application of digital technology in the field of culture and media has also led to the development of the whole cultural industry and intellectual property industry, which has given birth to new products, service dissemination methods and ecological pattern. Digital publishing industry as a new technology background, the perfect combination of traditional publishing industry and digital information technology. It has the advantages of low cost, high efficiency, large scale, individuation and so on. It conforms to the information service demand of the audience of the new era and the development trend of the cultural industry, and has become the cultural industry at home and abroad. Information industry and other related industry development practice in the focus of attention. In this paper, the author makes a comprehensive and systematic analysis of the operation mechanism of copyright 1 in the publishing industry under the digital environment. On the basis of drawing lessons from the design of foreign advanced copyright systems, the author combines the development situation of digital transformation in the three major publishing fields in China. Systematic research and analysis are carried out from several aspects, such as copyright legislation update, copyright protection technology, copyright authorization mode, copyright operation mode and so on. This paper is divided into four parts. The first chapter focuses on the introduction of the concept of digital copyright operation; the second chapter discusses the domestic and foreign digital publishing industry copyright operation observation situation; the third chapter focuses on the digital publishing copyright operation elements in-depth analysis; The fourth chapter focuses on the three major publishing areas of digital copyright operation mode, and gives the author's own views. In this paper, I focus on "copyright operation" as the core, from the perspective of the development of the digital publishing industry to carry out a more in-depth study of copyright issues. The author will use the theory of innovation diffusion to analyze and summarize the copyright operation of various forms of digital publishing industry one by one and explore its common features. At the academic level, the research of this angle formed a certain breakthrough and innovation.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.6-F;D923.41

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