我国出版业的发展现状、趋势与投资界域
发布时间：2018-11-15 14:35
【摘要】：中国出版业是市场竞争比较成熟的行业,出版品种、营业收入、利润总额都在稳步增长。出版业发展特点整体上表现为:利好政策催生各类优秀出版物、资本与金融促进融合发展、数字出版引导转型、"走出去"提升国际传播力。出版上市公司表现出出版主业稳定增长、内容生产环节略显薄弱,出版市场日益成熟、进入非暴利时代,出版业数字转型带来新增长点等三大特点。出版业未来发展表现出新的趋势:内容依然为王、平台建设成为新商业模式、手机出版成为主体。内容原创,跨界融合,出版业"带状发展",出版与科技、金融融合发展等界域将会出现较大的投资机会。
[Abstract]:China's publishing industry is a mature market competition industry, publishing varieties, operating income, total profits are steadily increasing. The characteristics of the development of publishing industry as a whole are as follows: good policies give birth to all kinds of excellent publications, capital and finance promote the integration of development, digital publishing leads the transformation, "go out" to enhance the international dissemination power. The listed publishing companies show three characteristics: steady growth of the main publishing industry, weak content production links, increasingly mature publishing market, non-profiteering times, and new growth points brought by the digital transformation of the publishing industry. The future development of the publishing industry shows a new trend: the content is still king, the platform construction becomes the new business model, the mobile phone publishing becomes the main body. Original content, cross-boundary integration, publishing industry "belt development", publishing and technology, financial integration and other areas will have greater investment opportunities.
【作者单位】： 中国新闻出版研究院;
【分类号】：G239.2-F
，
本文编号：2333577
[Abstract]:China's publishing industry is a mature market competition industry, publishing varieties, operating income, total profits are steadily increasing. The characteristics of the development of publishing industry as a whole are as follows: good policies give birth to all kinds of excellent publications, capital and finance promote the integration of development, digital publishing leads the transformation, "go out" to enhance the international dissemination power. The listed publishing companies show three characteristics: steady growth of the main publishing industry, weak content production links, increasingly mature publishing market, non-profiteering times, and new growth points brought by the digital transformation of the publishing industry. The future development of the publishing industry shows a new trend: the content is still king, the platform construction becomes the new business model, the mobile phone publishing becomes the main body. Original content, cross-boundary integration, publishing industry "belt development", publishing and technology, financial integration and other areas will have greater investment opportunities.
【作者单位】： 中国新闻出版研究院;
【分类号】：G239.2-F
，
本文编号：2333577
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