电子杂志设计中的动态视觉形态研究
发布时间：2018-11-17 20:18
【摘要】：随着网络技术的发展，人们的生活进入数字化包围圈，人们的阅读习惯也趋向于网络化、数字化，新的阅读媒介发展成为潮流产物。电子杂志以其丰富多元的多媒体效果及交互的版面设计，开始受到读者追捧，而随着各种阅读终端设备的出现与更新，电子杂志无疑成为最IN的阅读媒介。在电子杂志生动多维的版面视听语言中，动态视觉形态成为电子杂志区别于传统杂志、富有多媒体特征的显著表现，本文就从视觉传达的角度对电子杂志设计中的这一动态视觉形态进行分析，以此为途径去了解这种新型多媒体形态的视觉传达设计。 首先第一章是对电子杂志进行概述，对电子杂志的概念、发展因素、发展历程、分类及特点进行了梳理，总结出电子杂志具有了前所未有的多媒体时代地位，并处于良好的发展局势之中；第二章具体分析电子杂志设计中动态视觉形态的构成要素，如版面、文字、图形、动画、视频、色彩、听觉元素等，并采用举例的方法展示这些构成要素的特点及设计原则，总结动态视觉元素存在的版面视觉作用与效果；第三章对电子杂志设计中的动态视觉形态的设计流程、设计原则等进行了理论与实践上的探讨，力求从视觉审美、读者心理的角度实现电子杂志设计形式与内容的和谐统一，并分析了电子杂志精品POCO品牌杂志的动态视觉形态特征及风格优势；第四章则归纳了电子杂志设计中的动态视觉形态存在的问题及发展并对电子杂志的未来提出了预测及建设性意见。 本文涉及到美学、传播学、心理学等方面的理论知识，为电子杂志的动态视觉形态设计研究奠定阐述基础，本文的创新点是对当下的潮流媒介进行视觉传达的一个角度——从动态视觉的特性进行电子杂志分析，完成理论与实践上的全面视觉探讨。通过本文的研究，希望能够全面、系统地了解电子杂志的特点，理解动态视觉形态在电子杂志版面视觉传播中的作用，掌握如何提高电子杂志动态视觉形态设计的水平，并为以后电子杂志视觉传达设计实践提供一定的借鉴，促成电子杂志设计的艺术性，，保证未来电子杂志更好的发展，实现多媒体资源的合理利用。
[Abstract]:With the development of network technology, people's life has entered a digital circle, and people's reading habits tend to be networked, digitalized, and new reading media become the product of the trend. Electronic magazines, with their rich multimedia effects and interactive layout design, are being sought after by readers. With the appearance and renewal of various reading terminals, electronic magazines are undoubtedly the most popular reading media for IN. In the vivid and multidimensional layout of electronic magazines, the dynamic visual form has become a remarkable feature of electronic magazines, which is different from traditional magazines and rich in multimedia features. This paper analyzes this dynamic visual form in the design of electronic magazine from the angle of visual communication, and uses it as a way to understand the visual communication design of this new multimedia form. The first chapter is an overview of the electronic magazine, the concept of electronic magazine, development factors, development process, classification and characteristics of the comb, summed up the electronic magazine has an unprecedented multimedia era status. And in a good situation of development; The second chapter analyzes the elements of dynamic visual form in the design of electronic magazine, such as layout, text, graphics, animation, video, color, auditory elements, etc., and uses examples to show the characteristics and design principles of these elements. Summarize the visual function and effect of layout with dynamic visual elements; The third chapter discusses the design process and design principle of the dynamic visual form in the design of electronic magazine, and tries to realize the harmonious unity of the design form and content of the electronic magazine from the angle of visual aesthetics and readers' psychology. It also analyzes the dynamic visual features and style advantages of the electronic magazine boutique POCO brand magazine. The fourth chapter summarizes the problems and development of the dynamic visual form in the design of electronic magazine, and puts forward the prediction and constructive suggestions for the future of the electronic magazine. This paper deals with the theoretical knowledge of aesthetics, communication, psychology and so on, which lays the foundation for the study of dynamic visual form design in electronic magazines. The innovation of this paper is to carry on the visual communication angle to the current trend media--to carry on the electronic magazine analysis from the dynamic vision characteristic, completes the theory and the practice comprehensive vision discussion. Through the research of this paper, we hope to understand the characteristics of electronic magazine comprehensively and systematically, understand the function of dynamic visual form in the visual communication of electronic magazine layout, and master how to improve the level of dynamic visual form design of electronic magazine. It also provides some reference for the practice of electronic magazine visual communication design, promotes the artistry of electronic magazine design, ensures the better development of electronic magazine in the future, and realizes the rational use of multimedia resources.
【学位授予单位】：山东艺术学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.6
[Abstract]:With the development of network technology, people's life has entered a digital circle, and people's reading habits tend to be networked, digitalized, and new reading media become the product of the trend. Electronic magazines, with their rich multimedia effects and interactive layout design, are being sought after by readers. With the appearance and renewal of various reading terminals, electronic magazines are undoubtedly the most popular reading media for IN. In the vivid and multidimensional layout of electronic magazines, the dynamic visual form has become a remarkable feature of electronic magazines, which is different from traditional magazines and rich in multimedia features. This paper analyzes this dynamic visual form in the design of electronic magazine from the angle of visual communication, and uses it as a way to understand the visual communication design of this new multimedia form. The first chapter is an overview of the electronic magazine, the concept of electronic magazine, development factors, development process, classification and characteristics of the comb, summed up the electronic magazine has an unprecedented multimedia era status. And in a good situation of development; The second chapter analyzes the elements of dynamic visual form in the design of electronic magazine, such as layout, text, graphics, animation, video, color, auditory elements, etc., and uses examples to show the characteristics and design principles of these elements. Summarize the visual function and effect of layout with dynamic visual elements; The third chapter discusses the design process and design principle of the dynamic visual form in the design of electronic magazine, and tries to realize the harmonious unity of the design form and content of the electronic magazine from the angle of visual aesthetics and readers' psychology. It also analyzes the dynamic visual features and style advantages of the electronic magazine boutique POCO brand magazine. The fourth chapter summarizes the problems and development of the dynamic visual form in the design of electronic magazine, and puts forward the prediction and constructive suggestions for the future of the electronic magazine. This paper deals with the theoretical knowledge of aesthetics, communication, psychology and so on, which lays the foundation for the study of dynamic visual form design in electronic magazines. The innovation of this paper is to carry on the visual communication angle to the current trend media--to carry on the electronic magazine analysis from the dynamic vision characteristic, completes the theory and the practice comprehensive vision discussion. Through the research of this paper, we hope to understand the characteristics of electronic magazine comprehensively and systematically, understand the function of dynamic visual form in the visual communication of electronic magazine layout, and master how to improve the level of dynamic visual form design of electronic magazine. It also provides some reference for the practice of electronic magazine visual communication design, promotes the artistry of electronic magazine design, ensures the better development of electronic magazine in the future, and realizes the rational use of multimedia resources.
【学位授予单位】：山东艺术学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.6
【相似文献】
相关期刊论文 前10条
1 李军;黑斗;;自助主页“加餐”系列之八——做个免费的电子杂志系统[J];电脑采购周刊;2001年10期
2 常凌
本文编号：2338930
本文链接：https://www.wllwen.com/shekelunwen/chubanfaxing/2338930.html
