“碎片化”时代的手机出版研究
发布时间：2018-11-19 20:45
【摘要】：由于生活节奏的加快,人们认识自然、亲身参与社会实践以及感悟世界的时间逐渐减少,互联网如潮水般涌入大众的生活,渐渐深入生活的各个细枝末节,致使人们大都依赖互联网来获取知识。互联网也带动了传统出版向数字出版进军,手机出版作为出版行业进军数字出版的领头兵,成为数字出版未来的发展方向。借助手机平台,手机出版在数字出版领域大展拳脚,为文化产业积淀财富,创造出丰富的出版样式,使人们受益。 正如保罗·莱文森所阐述的“补偿性媒介”理论那样,媒介发展到今天,是多种介质整合的结果,每一种新的媒介都是在原来媒介功能延伸和整合的基础上得来的。数码产品的更新换代,原有的台式电脑向轻便易于携带的阅读设备倾斜。手机媒体作为新的阅读设备,吸取了众多媒体的利,规避了一些媒体的弊,成就了今日的手机出版。对手机出版,受众欣然接受,也在接受中感受着手机出版带来的文化接受方面的快捷与便利。但是,也有些人,因为这种变化而变得或多或少的缺乏理性。他们不愿深入内容之中,而是停留在表面作蜻蜓点水式的浅阅读。浅阅读这种阅读习惯潜移默化的影响到受众的生活,人们易于沉浸在手机媒体带来的更加舒适的阅读环境之中。 这种不断变化着的媒介生态环境,使得受众获取信息的方式多样,但没有权威信息；媒介传递的信息多样,但没有观点,受众更加注意自我意识,而不再关心权威,不再关心重点信息,因为重点已经淹没在信息的碎片化海洋之中而凸显不出来。越来越多的碎片化的生活习惯的养成,受众的注意力也会更加分散。每天触碰的信息虽然多,但真正能对受众自身产生影响的、有用的信息却少得可怜。而受众拥有的整体的时间并没有改变,而这种碎片化的生活习惯、阅读习惯却占据了受众大量的空余时间,这也就使得他们阅读一整本书籍的时间被挤压到极少,长此以往,受众真正在阅读时获得的知识量就会减少,最终影响到全民的知识摄取与知识储备。而当今时代,一个国家的国民知识储备不足,是难以成为一个优秀民族的。 与此同时,出版者与经营者也不知不觉地陷入这种碎片化的环境之中。手机出版应该在这种发展环境中深谙文化产业发展的大环境,并充分利用其优势,突破发展瓶颈,创造更加丰富的文化产品。 本论文基于文化产业发展的大趋势下的数字出版发展现状,分析手机出版的发展优势与发展瓶颈,进一步分析手机出版对文化传播方式、文化接受心理与接受习惯、文化自身的形态所带来的影响,从而提出手机出版在碎片化时代的发展举措,以期提醒数字出版产业发展勿入“碎片化”魔咒,而应该在更深层次上达到完整地传播带动人们思考的文化。
[Abstract]:Because of the quickening pace of life, people know nature, participate in social practice and realize the world gradually, and the Internet flows into the life of the masses, and gradually goes deep into every detail of life. As a result, most people rely on the Internet to acquire knowledge. The Internet has also led traditional publishing to digital publishing, and mobile phone publishing has become the future development direction of digital publishing as the leading force in the publishing industry. With the help of mobile phone platform, mobile publishing in the field of digital publishing, the accumulation of wealth for the cultural industry, create a rich publishing style, for the benefit of people. Just as Paul Levinson's theory of "compensatory media", the development of media today is the result of multi-media integration, each new medium is based on the extension and integration of the original media function. With the upgrading of digital products, the original desktop computers incline to portable reading devices. As a new reading device, mobile media absorbs the advantages of many media and avoids the disadvantages of some media. Mobile-phone publishing, the audience is happy to accept, but also in the acceptance of mobile-phone publishing brought about by the cultural acceptance of the quick and convenient. However, some people, because of this change and become more or less irrational. They do not want to delve into the content, but stay on the surface for a superficial reading. The shallow reading habit has a subtle impact on the life of the audience, and people tend to immerse themselves in the more comfortable reading environment brought by mobile media. This constantly changing media ecological environment makes the audience to obtain information in a variety of ways, but there is no authoritative information; The media transmit a variety of information, but no point of view, the audience pay more attention to self-awareness, and no longer care about authority, no longer care about the key information, because the focus has been submerged in the fragmented ocean of information and can not be highlighted. More and more fragmentation of the habits of life, the audience will be more distracting attention. Although there is a lot of information to touch every day, there is very little useful information that can really affect the audience itself. And the whole time of the audience has not changed, and this fragmented lifestyle, the reading habit, has taken up a lot of the audience's spare time, which has pushed them to very little time reading a whole book, in the long run. The audience will acquire less knowledge when reading, and ultimately affect the whole people's knowledge intake and knowledge reserve. But nowadays, a country's national knowledge reserve is insufficient, it is difficult to become an excellent nation. At the same time, publishers and operators unknowingly fall into this fragmented environment. In this development environment, mobile phone publishing should understand the general environment of the development of cultural industry, make full use of its advantages, break through the bottleneck of development, and create richer cultural products. Based on the current situation of digital publishing under the development trend of cultural industry, this paper analyzes the development advantages and bottlenecks of mobile publishing, and further analyzes the cultural communication mode, cultural acceptance psychology and acceptance habits of mobile phone publishing. The influence of the form of culture itself, so as to put forward the development of mobile publishing in the fragmentation era, in order to remind the digital publishing industry not to enter the magic spell of fragmentation. We should spread the culture that drives people to think at a deeper level.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G237.6
本文编号：2343380
[Abstract]:Because of the quickening pace of life, people know nature, participate in social practice and realize the world gradually, and the Internet flows into the life of the masses, and gradually goes deep into every detail of life. As a result, most people rely on the Internet to acquire knowledge. The Internet has also led traditional publishing to digital publishing, and mobile phone publishing has become the future development direction of digital publishing as the leading force in the publishing industry. With the help of mobile phone platform, mobile publishing in the field of digital publishing, the accumulation of wealth for the cultural industry, create a rich publishing style, for the benefit of people. Just as Paul Levinson's theory of "compensatory media", the development of media today is the result of multi-media integration, each new medium is based on the extension and integration of the original media function. With the upgrading of digital products, the original desktop computers incline to portable reading devices. As a new reading device, mobile media absorbs the advantages of many media and avoids the disadvantages of some media. Mobile-phone publishing, the audience is happy to accept, but also in the acceptance of mobile-phone publishing brought about by the cultural acceptance of the quick and convenient. However, some people, because of this change and become more or less irrational. They do not want to delve into the content, but stay on the surface for a superficial reading. The shallow reading habit has a subtle impact on the life of the audience, and people tend to immerse themselves in the more comfortable reading environment brought by mobile media. This constantly changing media ecological environment makes the audience to obtain information in a variety of ways, but there is no authoritative information; The media transmit a variety of information, but no point of view, the audience pay more attention to self-awareness, and no longer care about authority, no longer care about the key information, because the focus has been submerged in the fragmented ocean of information and can not be highlighted. More and more fragmentation of the habits of life, the audience will be more distracting attention. Although there is a lot of information to touch every day, there is very little useful information that can really affect the audience itself. And the whole time of the audience has not changed, and this fragmented lifestyle, the reading habit, has taken up a lot of the audience's spare time, which has pushed them to very little time reading a whole book, in the long run. The audience will acquire less knowledge when reading, and ultimately affect the whole people's knowledge intake and knowledge reserve. But nowadays, a country's national knowledge reserve is insufficient, it is difficult to become an excellent nation. At the same time, publishers and operators unknowingly fall into this fragmented environment. In this development environment, mobile phone publishing should understand the general environment of the development of cultural industry, make full use of its advantages, break through the bottleneck of development, and create richer cultural products. Based on the current situation of digital publishing under the development trend of cultural industry, this paper analyzes the development advantages and bottlenecks of mobile publishing, and further analyzes the cultural communication mode, cultural acceptance psychology and acceptance habits of mobile phone publishing. The influence of the form of culture itself, so as to put forward the development of mobile publishing in the fragmentation era, in order to remind the digital publishing industry not to enter the magic spell of fragmentation. We should spread the culture that drives people to think at a deeper level.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G237.6
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