现代报刊版面设计中美学原则的应用——以《华商报》为例
发布时间:2018-11-23 12:39
【摘要】:在新媒体冲击、传统媒体饱和又遭遇发展瓶颈的情况下,报刊版式与报刊内容所占比重已经发生变动,版面设计的重要性在报业竞争中逐渐凸现出来。由此,美学原则也开始大放异彩。本文以《华商报》为例,对美学原则在报刊版面设计中的应用进行了探讨,并寻求时下国内报纸版面设计中美学原则缺失的应对策略。
[Abstract]:With the impact of new media and the saturation of traditional media, the proportion of print format and newspaper content has changed, and the importance of layout design has gradually emerged in the competition of newspaper industry. As a result, aesthetic principles also began to shine brilliantly. Taking the Chinese Business newspaper as an example, this paper probes into the application of aesthetic principles in newspaper layout design, and seeks the countermeasures for the lack of aesthetic principles in the domestic newspaper layout design.
【作者单位】: 海南热带海洋学院;琼州学院;
【分类号】:G213
[Abstract]:With the impact of new media and the saturation of traditional media, the proportion of print format and newspaper content has changed, and the importance of layout design has gradually emerged in the competition of newspaper industry. As a result, aesthetic principles also began to shine brilliantly. Taking the Chinese Business newspaper as an example, this paper probes into the application of aesthetic principles in newspaper layout design, and seeks the countermeasures for the lack of aesthetic principles in the domestic newspaper layout design.
【作者单位】: 海南热带海洋学院;琼州学院;
【分类号】:G213
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