媒介融合视域下数字出版内容生产的柔性框架特性探微
发布时间:2018-11-25 22:18
【摘要】:从媒介进化角度看,媒介融合的本质是依托互联网平台跨越介质形态,消弭媒介边界,实现媒介功能的有机集聚,从而走向各种媒介共生共融的新生态。以此为视角,可以发现,数字出版超越了传播介质和内容载体的限制,在内容生产与形态呈现方面体现出明显的柔性框架特征。但从媒介融合悖论和负面效应角度考察,数字出版转型路径有着分化的必然性,更不能不警惕数字内容同质化泡沫的大量出现。这是在媒介融合视域下,数字出版内容生产柔性品质发生改变的反映。
[Abstract]:From the point of view of media evolution, the essence of media convergence is to cross the media form based on Internet platform, eliminate the media boundary, realize the organic agglomeration of media function, and move towards the new ecology of symbiotic and inclusive media. From this perspective, we can find that digital publishing surpasses the limitation of media and content carrier, and shows obvious flexible frame characteristics in terms of content production and form presentation. But from the point of view of the paradox of media integration and negative effects, the transition path of digital publishing has the inevitability of differentiation, and the emergence of a large number of digital content homogenization bubbles can not be ignored. This is a reflection of the change in the flexible quality of digital publishing content production under the view of media convergence.
【作者单位】: 华中师范大学新闻传播学院;
【分类号】:G230.7
[Abstract]:From the point of view of media evolution, the essence of media convergence is to cross the media form based on Internet platform, eliminate the media boundary, realize the organic agglomeration of media function, and move towards the new ecology of symbiotic and inclusive media. From this perspective, we can find that digital publishing surpasses the limitation of media and content carrier, and shows obvious flexible frame characteristics in terms of content production and form presentation. But from the point of view of the paradox of media integration and negative effects, the transition path of digital publishing has the inevitability of differentiation, and the emergence of a large number of digital content homogenization bubbles can not be ignored. This is a reflection of the change in the flexible quality of digital publishing content production under the view of media convergence.
【作者单位】: 华中师范大学新闻传播学院;
【分类号】:G230.7
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