沈知方的出版理念与策略研究
发布时间：2018-12-11 21:37
【摘要】：出版作为“催生近代世界出现的利器”, [1]缘于中国古代造纸术与印刷术的发明后才具备技术和物质基础的,在中国至19世纪后半期真正成为一门产业,其标志便是商务印书馆、中华书局、世界书局等一批现代出版企业的出现。要研究近代中国的历史文化演变,出版业是不可忽视的重要一面。 沈知方是世界书局的创始人,自小在书业摸爬滚打。在当时出版界中,可称是善于把握机会,有创业精神的闯将。当时的中国出版业正值从传统向现代转型之际,沈知方抓住时机,以通俗文学起家,继而转向教科书市场、古籍与新文学。在众多竞争对手里面,将世界书局从一个小作坊发展到排名第三的书局。他的出版经营思想影响了当时出版业的格局。 沈知方把文化事业与市场相结合,把出版的图书运用市场化运作手段销售出去,加快了中国出版业近代化和市场化的进程,推动了中国出版的现代转型。 本文以沈知方的出版经历为切入点,梳理了他的出版生涯,并进一步剖析和研究他的出版理念与策略:归结出他于出版经营活动中所奉行的以通俗读物积累资金,以教科书出版奠定地位,以出版经典铸就品牌,以任人唯贤网罗人才等出版理念,以及根植于这些出版理念,他在企业经营中采取的融资策略和营销策略。 本文采用分析综合、归纳演绎、文献分析、对比、举例等方法,从理论与实践相结合的层面,大量引用实例说明问题,展开论证,对沈知方的出版理念及实践进行较为深入、系统的探讨。希望能在我国出版业改制的情况下,对发展和繁荣当代出版业提供一些启发。
[Abstract]:Publishing, as a "sharp weapon that gave birth to the emergence of the modern world", [1] was really an industry from China to the second half of the 19th century because of the technological and material foundation of the invention of ancient Chinese papermaking and printing. Its symbol is the emergence of a number of modern publishing enterprises, such as Commercial Press, Zhonghua Bookstore, World Bookstore and so on. To study the historical and cultural evolution of modern China, the publishing industry is an important aspect that can not be ignored. Shen Zhifang is the founder of the world bookshop, since childhood in the book industry. In the publishing world at that time, can be said to be good at grasping opportunities, entrepreneurship will. At that time, when the publishing industry in China was transforming from tradition to modern, Shen Zhifang seized the opportunity to start with popular literature and then turned to the textbook market, ancient books and new literature. Among the many competitors, the world bookshop developed from a small workshop to the third place. His thought of publishing management influenced the pattern of publishing industry at that time. Shen Zhifang combines the cultural cause with the market and sells the published books by means of marketization, which speeds up the process of modernization and marketization of China's publishing industry and promotes the modern transformation of Chinese publishing. Based on Shen Zhifang's publishing experience, this paper combs his publishing career, and further analyzes and studies his publishing ideas and strategies. The publishing ideas of textbook publishing, classic publishing, talent recruitment and so on, and the financing strategies and marketing strategies adopted by him in the enterprise management are also discussed in this paper. (4) the publishing ideas of "textbook publishing", "classic publishing" and "recruitment of talents by appointment of meritocracy", as well as the financing and marketing strategies he adopts in enterprise management. This paper adopts the methods of analysis and synthesis, inductive deduction, literature analysis, contrast, example, and so on, from the aspect of combining theory and practice, a large number of examples are cited to illustrate the problem, and the demonstration is carried out, and the publishing idea and practice of Shen Zhifang are deeply studied. Systematic discussion. The author hopes to provide some inspiration for the development and prosperity of the contemporary publishing industry under the condition of reform of the publishing industry in our country.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.29
本文编号：2373262
[Abstract]:Publishing, as a "sharp weapon that gave birth to the emergence of the modern world", [1] was really an industry from China to the second half of the 19th century because of the technological and material foundation of the invention of ancient Chinese papermaking and printing. Its symbol is the emergence of a number of modern publishing enterprises, such as Commercial Press, Zhonghua Bookstore, World Bookstore and so on. To study the historical and cultural evolution of modern China, the publishing industry is an important aspect that can not be ignored. Shen Zhifang is the founder of the world bookshop, since childhood in the book industry. In the publishing world at that time, can be said to be good at grasping opportunities, entrepreneurship will. At that time, when the publishing industry in China was transforming from tradition to modern, Shen Zhifang seized the opportunity to start with popular literature and then turned to the textbook market, ancient books and new literature. Among the many competitors, the world bookshop developed from a small workshop to the third place. His thought of publishing management influenced the pattern of publishing industry at that time. Shen Zhifang combines the cultural cause with the market and sells the published books by means of marketization, which speeds up the process of modernization and marketization of China's publishing industry and promotes the modern transformation of Chinese publishing. Based on Shen Zhifang's publishing experience, this paper combs his publishing career, and further analyzes and studies his publishing ideas and strategies. The publishing ideas of textbook publishing, classic publishing, talent recruitment and so on, and the financing strategies and marketing strategies adopted by him in the enterprise management are also discussed in this paper. (4) the publishing ideas of "textbook publishing", "classic publishing" and "recruitment of talents by appointment of meritocracy", as well as the financing and marketing strategies he adopts in enterprise management. This paper adopts the methods of analysis and synthesis, inductive deduction, literature analysis, contrast, example, and so on, from the aspect of combining theory and practice, a large number of examples are cited to illustrate the problem, and the demonstration is carried out, and the publishing idea and practice of Shen Zhifang are deeply studied. Systematic discussion. The author hopes to provide some inspiration for the development and prosperity of the contemporary publishing industry under the condition of reform of the publishing industry in our country.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.29
【引证文献】
相关期刊论文 前1条
1 马晓琼;;上海世界书局教科书出版发行策略分析[J];东南传播;2012年04期
，本文编号：2373262
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