浅述欧美有声书产业的发展情况
发布时间：2018-12-12 14:00
【摘要】：为了更好地分析国内有声书市场的趋势,学习借鉴有声书市场管理经验和商业模式,文章从欧美有声书产业的视角,研究有声书产业的历史,分析其爆发式增长的表现和原因,并总结出目前欧美有声书产业的五大特点:年轻读者成为有声书消费主流,小说是有声书市场主体,延伸出有声书制作、研究和培训的配套产业链,盈利的订阅模式尚在探索中,自助出版有巨大的潜在需求。
[Abstract]:In order to better analyze the trend of domestic audiobook market and learn from the market management experience and business model of audiobooks, this paper studies the history of audiobook industry from the perspective of the audiobook industry in Europe and America, and analyzes the performance and reasons of its explosive growth. And summarizes the five characteristics of audio book industry in Europe and America: young readers become the mainstream of audio book consumption, novel is the main body of audio book market, extending the production, research and training of audio book supporting industry chain. Profitable subscription model is still under exploration, self-publishing has a huge potential demand.
【作者单位】： 中国传媒大学传播研究院;
【分类号】：G239.1-F
，
本文编号：2374705
[Abstract]:In order to better analyze the trend of domestic audiobook market and learn from the market management experience and business model of audiobooks, this paper studies the history of audiobook industry from the perspective of the audiobook industry in Europe and America, and analyzes the performance and reasons of its explosive growth. And summarizes the five characteristics of audio book industry in Europe and America: young readers become the mainstream of audio book consumption, novel is the main body of audio book market, extending the production, research and training of audio book supporting industry chain. Profitable subscription model is still under exploration, self-publishing has a huge potential demand.
【作者单位】： 中国传媒大学传播研究院;
【分类号】：G239.1-F
，
本文编号：2374705
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