“一带一路”周边国家重点书展评估与走出去策略研究
发布时间：2018-12-14 20:21
【摘要】：周边国家是"一带一路"倡议的起点,也是我国对外文化传播的重点,本文以近年来"一带一路"周边国家举办的重点书展为研究对象,采用统计学定量研究方法,以持续性、规模性和国际性为主要维度,全面评估其现状和主要特点,从而为我国出版业借助书展这一市场化平台走出去提供对策建议,促进更高层次更广范围的交流合作,提升我国出版业的国际影响力和竞争力。
[Abstract]:The neighboring countries are the starting point of Belt and Road's initiative and the focal point of our country's foreign cultural communication. This paper takes the key book exhibition held by the neighboring countries in recent years as the research object, adopts the statistical quantitative research method, and makes it sustainable. The scale and internationality are the main dimensions to evaluate the present situation and the main characteristics of the book exhibition in an all-round way, so as to provide countermeasures and suggestions for China's publishing industry to go out with the help of the market platform of book fair, and to promote a higher level and a wider range of exchanges and cooperation. Enhance the international influence and competitiveness of China's publishing industry.
【作者单位】： 中国传媒大学经管学部文化发展研究院;中国传媒大学新闻传播学部调查统计研究所;
【分类号】：G239.26-F
，
本文编号：2379258
[Abstract]:The neighboring countries are the starting point of Belt and Road's initiative and the focal point of our country's foreign cultural communication. This paper takes the key book exhibition held by the neighboring countries in recent years as the research object, adopts the statistical quantitative research method, and makes it sustainable. The scale and internationality are the main dimensions to evaluate the present situation and the main characteristics of the book exhibition in an all-round way, so as to provide countermeasures and suggestions for China's publishing industry to go out with the help of the market platform of book fair, and to promote a higher level and a wider range of exchanges and cooperation. Enhance the international influence and competitiveness of China's publishing industry.
【作者单位】： 中国传媒大学经管学部文化发展研究院;中国传媒大学新闻传播学部调查统计研究所;
【分类号】：G239.26-F
，
本文编号：2379258
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