M出版集团激励机制研究
发布时间：2018-12-18 04:38
【摘要】：摘要：随着出版社转企改制、合并重组大幕的拉开,以及国家对民营书业的政策放宽,加之外资出版企业的虎视眈眈,国内出版业即将形成新的竞争格局,图书市场竞争日趋激烈。越来越多的出版企业在企业以及员工的管理方面受到了严峻挑战,员工的能力与活力已经成为企业发展的根本推动力。在这种情况下,出版企业如何健全、强化人力资源管理,有效地激励广大企业员工的课题就成为出版企业考虑的关键问题。 本文以员工激励机制为切入点,选择中国国内出版行业的领头羊——M出版集团为样本。首先对选题的背景做了介绍,从探讨激励机制等的概念入手,综述了西方经典激励理论以及国内目前出版业激励机制的研究现状。在此理论基础上,从M出版集团的现状出发,通过问卷调查等形式,经过一系列调研、统计、分析,充分调查了解集团员工的需求期望,系统剖析M出版集团现行激励机制存在的问题。并在论文的最后一部分,在之前研究的基础上,有针对性地提出了M出版集团员工激励政策的设计方案。 本论文旨在促使企业改善现有激励机制,为员工制定合理的激励机制方案,从而加强员工对企业的归属感,提高员工的工作积极性和对企业的忠诚度,也为企业的进一步发展提供人才保障。从而使M出版集团在改制后,即使是面对激烈的市场竞争,也能从容地面对竞争压力,提高自身竞争力,实现跨越式发展。
[Abstract]:Absrtact: with the reform of publishing house, the opening of merger and reorganization, the relaxation of national policy on private book industry and the covetousness of foreign-funded publishing enterprises, the domestic publishing industry is about to form a new competitive pattern. The book market is becoming increasingly competitive. More and more publishing enterprises are faced with severe challenges in the management of enterprises and employees. The ability and vitality of employees have become the fundamental driving force for the development of enterprises. In this case, how to improve the publishing enterprise, strengthen the human resource management, and effectively encourage the majority of enterprise staff has become the key issue for the publishing enterprise to consider. This paper chooses M Publishing Group, the leader of China's domestic publishing industry, as a sample. First of all, the background of the topic is introduced, starting with the concept of incentive mechanism, this paper summarizes the western classical incentive theory and the current research status of the incentive mechanism in the domestic publishing industry. On the basis of this theory, starting from the current situation of M Publishing Group, through a series of surveys, statistics and analysis, we can fully investigate and understand the needs and expectations of the employees of the Group. This paper systematically analyzes the problems existing in the current incentive mechanism of M Publishing Group. In the last part of the paper, on the basis of previous research, the author puts forward the design scheme of M publishing group employee incentive policy. The purpose of this paper is to promote the enterprise to improve the existing incentive mechanism, to formulate a reasonable incentive mechanism for the employees, so as to strengthen the sense of belonging of the employees to the enterprise, and to enhance the enthusiasm and loyalty of the employees to the enterprise. Also for the further development of enterprises to provide talent protection. So that M Publishing Group can face the pressure of competition, improve its competitiveness and realize leap-forward development even in the face of fierce market competition after restructuring.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231
本文编号：2385352
[Abstract]:Absrtact: with the reform of publishing house, the opening of merger and reorganization, the relaxation of national policy on private book industry and the covetousness of foreign-funded publishing enterprises, the domestic publishing industry is about to form a new competitive pattern. The book market is becoming increasingly competitive. More and more publishing enterprises are faced with severe challenges in the management of enterprises and employees. The ability and vitality of employees have become the fundamental driving force for the development of enterprises. In this case, how to improve the publishing enterprise, strengthen the human resource management, and effectively encourage the majority of enterprise staff has become the key issue for the publishing enterprise to consider. This paper chooses M Publishing Group, the leader of China's domestic publishing industry, as a sample. First of all, the background of the topic is introduced, starting with the concept of incentive mechanism, this paper summarizes the western classical incentive theory and the current research status of the incentive mechanism in the domestic publishing industry. On the basis of this theory, starting from the current situation of M Publishing Group, through a series of surveys, statistics and analysis, we can fully investigate and understand the needs and expectations of the employees of the Group. This paper systematically analyzes the problems existing in the current incentive mechanism of M Publishing Group. In the last part of the paper, on the basis of previous research, the author puts forward the design scheme of M publishing group employee incentive policy. The purpose of this paper is to promote the enterprise to improve the existing incentive mechanism, to formulate a reasonable incentive mechanism for the employees, so as to strengthen the sense of belonging of the employees to the enterprise, and to enhance the enthusiasm and loyalty of the employees to the enterprise. Also for the further development of enterprises to provide talent protection. So that M Publishing Group can face the pressure of competition, improve its competitiveness and realize leap-forward development even in the face of fierce market competition after restructuring.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231
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