主题书店的现状与发展策略探究
发布时间：2018-12-19 20:04
【摘要】：实体书店曾是一座城市的文化地标,是大众阅读、购买书籍的重要场所,也是城市的一道文化风景线互联网书店的冲击下,主题书店是实体书店的转型尝试之一。本文首先梳理了国内外主题书店的发展现状;接着本文揭示了主题书店当下的生存困境,包括来自网络书店的冲击、高昂店面租金制约其发展,盈利模式尚不明晰。最后,文章为主题书店的发展提出政府加大政策扶持力度、打造自身独特性、重在提供服务、探索合理的盈利模式和开辟多样化的推广渠道等发展策略。
[Abstract]:The entity bookstore was once a cultural landmark of a city, an important place for the public to read and buy books, and also the impact of a cultural landscape internet bookstore in the city, subject bookstores are one of the attempts to transform the physical bookstores. This paper first combs the development of domestic and foreign theme bookstores; then this paper reveals the current survival dilemma of theme bookstores, including the impact from online bookstores, high store rental constraints its development, profit model is not clear. Finally, the paper puts forward some development strategies for the development of theme bookstores, such as increasing government policy support, creating its own uniqueness, providing services, exploring reasonable profit models and opening up diversified promotion channels.
【作者单位】： 华东师范大学传播学院;
【分类号】：G239.23
，
本文编号：2387382
[Abstract]:The entity bookstore was once a cultural landmark of a city, an important place for the public to read and buy books, and also the impact of a cultural landscape internet bookstore in the city, subject bookstores are one of the attempts to transform the physical bookstores. This paper first combs the development of domestic and foreign theme bookstores; then this paper reveals the current survival dilemma of theme bookstores, including the impact from online bookstores, high store rental constraints its development, profit model is not clear. Finally, the paper puts forward some development strategies for the development of theme bookstores, such as increasing government policy support, creating its own uniqueness, providing services, exploring reasonable profit models and opening up diversified promotion channels.
【作者单位】： 华东师范大学传播学院;
【分类号】：G239.23
，
本文编号：2387382
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