《妇女杂志》图书广告内容解析
发布时间：2018-12-24 11:11
【摘要】：商务印书馆旗下的《妇女杂志》,其图书广告主要包括新版图书信息、图书预约信息和图书促销信息等形态;针对不同的图书或受众,综合运用了说服、连续刊载等传播技巧,主次有别、区别对待。《妇女杂志》的图书广告也体现了社会文化建构功能和对近代女性角色的塑造效果。
[Abstract]:The "Women's Magazine" of the Commercial Press mainly includes the new edition of book information, book reservation information and book promotion information. According to different books or audiences, the communication techniques such as persuasion and continuous publication are used synthetically, with different priorities and different treatment. The book advertisement of Women's Magazine also embodies the function of social and cultural construction and the effect of shaping modern women's role.
【作者单位】： 河北大学;河北科技大学;河北省地震局;
【分类号】：G239.29
[Abstract]:The "Women's Magazine" of the Commercial Press mainly includes the new edition of book information, book reservation information and book promotion information. According to different books or audiences, the communication techniques such as persuasion and continuous publication are used synthetically, with different priorities and different treatment. The book advertisement of Women's Magazine also embodies the function of social and cultural construction and the effect of shaping modern women's role.
【作者单位】： 河北大学;河北科技大学;河北省地震局;
【分类号】：G239.29
【参考文献】
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