浅谈出版社微信公众号运营
发布时间：2018-12-26 11:29
【摘要】：微信作为新一代自媒体传播平台,具有得天独厚的传播优势。在阅读方式、传播方式上,微信公众号与出版社需求高度契合,两者的结合使得传播更有效率。然而,由于出版社在使用微信平台运营时存在理解和观念上的偏差,使得这种传播优势未能得到充分发挥,加上微信公众号在传播价值定位和后期维护等方面存在的困境,出版社亟须转变传播观念,加强人才队伍建设,促进微信平台的良性运营。
[Abstract]:WeChat as a new generation of self-media communication platform, with unique advantages of communication. In the way of reading and communication, the public number of WeChat accords with the demand of publishing house highly, and the combination of the two makes communication more efficient. However, due to the deviation of understanding and concept in the use of WeChat platform, this communication advantage has not been brought into full play, in addition to the difficulties of WeChat public number in the positioning of communication value and the later maintenance, etc. Publishing houses must change the concept of communication, strengthen the construction of talent team, and promote the sound operation of WeChat platform.
【作者单位】： 郑州工程技术学院;
【分类号】：G230.7
本文编号：2392060
[Abstract]:WeChat as a new generation of self-media communication platform, with unique advantages of communication. In the way of reading and communication, the public number of WeChat accords with the demand of publishing house highly, and the combination of the two makes communication more efficient. However, due to the deviation of understanding and concept in the use of WeChat platform, this communication advantage has not been brought into full play, in addition to the difficulties of WeChat public number in the positioning of communication value and the later maintenance, etc. Publishing houses must change the concept of communication, strengthen the construction of talent team, and promote the sound operation of WeChat platform.
【作者单位】： 郑州工程技术学院;
【分类号】：G230.7
【相似文献】
相关期刊论文 前4条
1 丁曦林;;新闻性周刊的传播价值[J];传媒;2007年05期
2 李铁亮;;论集形态出版物的编辑特色及传播价值[J];新闻爱好者;2013年01期
3 方允仲;;对外传播期刊时效价值的实践与思考[J];对外大传播;2007年06期
4 王泠一;;《新书摘》的文化传播价值[J];新闻记者;2007年05期
，本文编号：2392060
本文链接：https://www.wllwen.com/shekelunwen/chubanfaxing/2392060.html
