新时期报刊标题制作策略——以《今日生活报》为例
发布时间：2019-01-21 08:20
【摘要】：正俗话说,"看书看皮,看报看题"。无论是对一张报纸,还是对一份期刊,形象生动、通俗易懂而又独具匠心、不落俗套的标题,总会让人眼前一亮,并能很快让读者产生良好的"第一印象",进而将读者带入到报刊所要传播的内容中去。创刊于2007年的《今日生活报》,是一份隶属于合肥报业传媒集团的都市时尚生活类报纸,也是安徽省唯一一份生活类周刊。自创办至今,该报已逐渐成为引导本土时尚生活的风向标,特别是近三年来,在纸媒市场下滑的趋势
[Abstract]:As the saying goes, "read a book to look at the skin, read the newspaper to see the problem." Whether it is for a newspaper or a periodical, the image is vivid, easy to understand and original, and unconventional titles are always bright and quick to give readers a good "first impression." Then the reader will be brought into the newspaper to spread the content. Founded in 2007, "Daily Today" is a newspaper belonging to Hefei newspaper and Media Group. It is also the only living weekly in Anhui Province. Since its inception, the newspaper has gradually become a vane to guide local fashion life, especially in the last three years, the decline in the print media market trend
【作者单位】： 合肥报业传媒集团;
【分类号】：G213
本文编号：2412475
[Abstract]:As the saying goes, "read a book to look at the skin, read the newspaper to see the problem." Whether it is for a newspaper or a periodical, the image is vivid, easy to understand and original, and unconventional titles are always bright and quick to give readers a good "first impression." Then the reader will be brought into the newspaper to spread the content. Founded in 2007, "Daily Today" is a newspaper belonging to Hefei newspaper and Media Group. It is also the only living weekly in Anhui Province. Since its inception, the newspaper has gradually become a vane to guide local fashion life, especially in the last three years, the decline in the print media market trend
【作者单位】： 合肥报业传媒集团;
【分类号】：G213
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