社会效益首位要求下的阅读市场消费探析

发布时间：2019-01-27 18:53

【摘要】：阅读是私人行为,也是社会行为;阅读消费既有一般商品消费的市场属性,又关乎人们的精神生活和社会的价值取向,倡导阅读消费意义重大。如何在社会效益首位要求下,让阅读成为国民的生活方式,需要关注阅读,研究市场,引导消费,通过营造阅读社会氛围、重构阅读价值体系、打通阅读市场梗阻、盘活阅读市场资源等有效手段,推动阅读市场健康繁荣发展并不断扩大阅读市场和阅读消费,让社会主义核心价值观在润物无声、春风化雨中融入人们的阅读消费行为之中。
[Abstract]:Reading is not only a private behavior, but also a social behavior. Reading consumption is not only the market attribute of general commodity consumption, but also related to people's spiritual life and social value orientation, so it is of great significance to advocate reading consumption. How to make reading become a national way of life under the first request of social benefit needs to pay attention to reading, study the market, guide consumption, construct the reading social atmosphere, reconstruct the reading value system, and break through the obstruction of the reading market. Activating the reading market resources and other effective means to promote the healthy and prosperous development of the reading market and constantly expand the reading market and reading consumption, so that socialist core values in the silent, spring weathered into people's reading consumption behavior.
【作者单位】：中国新闻出版传媒集团有限公司;中国新闻出版传媒集团有限公司编委会;
【分类号】：G239.2

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