我国出版竞争情报研究
发布时间：2019-02-13 04:21
【摘要】： 竞争情报作为一项重要的经济管理的手段和方法,自其产生之后迅速发展,不断在不同产业进行应用,为企业带来巨大的效益。然而在国内,竞争情报在出版产业的研究和应用则很少。本文尝试把竞争情报的相关理论应用于出版企业,对竞争情报理论中的情报搜集分析部分进行详述。笔者先从出版企业和竞争情报两方面的知识来引出出版企业竞争情报的概念,对出版企业的情报具体信息尽心界定,叙述出版企业的情报源有哪些,以及竞争情报对出版企业有哪些针对性的指导作用。其次对出版企业所处的宏观环境进行研究,从政治经济文化几个方面的环境分析对出版企业有何影响。然后对出版企业所处的行业环境进行分述,分别研究了与出版企业相关的出版改制、对民营出版的支持、数字出版、版权贸易、版权保护几个方面进行分析。再次对出版企业的内部要素进行分析,弄清分析的要素。最后以安徽时代出版传媒公司作为案例对其进行SWOT分析,进行实证研究。 第一部分,通过对出版经济发展的现状及产生的问题进行列举和分析,得出出版行业中存在巨大的机遇和挑战,而竞争情报作为信息预警、决策支持的一项重要工具在众多行业得以应用,并取得了重大的成绩。笔者又对出版产业和竞争情报两方面的相关文献进行综合分析,认为出版产业需要竞争情报的引入,同时竞争情报也能够应用于出版产业。 第二部分,对出版竞争情报的相关概念及其内涵外延进行界定,出版企业应该关注的情报源进行详述,并列举国内一些能够搜集到情报的一些场合和机构。同时对情报工作中对情报真伪和准确性验证问题进行研究,这一部分最后还给出出版情报的特点和对企业发展的作用。 第三部分,对出版企业面临的环境进行分析。本文分成两个方面进行叙述,一是企业面临的一般环境,包括政治经济文化几个部分。二是企业面临的产业环境,包括出版企业所面临的出版体制改革、民营出版、数字出版、版权贸易、版权保护几个方面进行信息的搜集分析,梳理出这些问题中的情报对出版企业的作用。 第四部分,对出版企业的自身情报和竞争对手情报进行搜集分析。本文称为企业内部情报搜集,首先笔者通过问卷调查方式得出哪些情报应该去搜集,然后把这些庞杂的情报进行梳理分类。对这些情报所代表的含义、获得方式、作用进行详细解释,希望对情报工作者能够有实际的指导作用。 第五部分,把时代出版传媒公司作为案例进行研究,笔者首先描述该公司的基本情报并说明把该公司作为案例的原因。对于该公司所处的竞争环境、自身和对手情报进行搜集分析,并用SWOT方法进行分析,得出企业的各项战略,并对其进行分析。
[Abstract]:As an important means and method of economic management, competitive intelligence has developed rapidly since it came into being, and has been continuously applied in different industries, bringing great benefits to enterprises. However, in China, the research and application of competitive intelligence in the publishing industry is rare. This paper attempts to apply the theory of competitive intelligence to publishing enterprises, and gives a detailed description of the part of intelligence collection and analysis in the theory of competitive intelligence. From the knowledge of publishing enterprises and competitive intelligence, the author introduces the concept of competitive intelligence of publishing enterprises, defines the specific information of publishing enterprises, and narrates the sources of information of publishing enterprises. As well as competitive intelligence for publishing enterprises what targeted guidance. Secondly, the macro environment of the publishing enterprises is studied, and the influence of the environment on the publishing enterprises is analyzed from several aspects of politics, economy and culture. Then, the paper describes the industry environment of publishing enterprises, studies the publishing reform related to publishing enterprises, analyzes the support of private publishing, digital publishing, copyright trade and copyright protection. Thirdly, the internal factors of publishing enterprises are analyzed to make clear the elements of analysis. Finally, take Anhui Times Publishing Media Company as a case to carry on the SWOT analysis, carries on the empirical research. In the first part, by enumerating and analyzing the present situation and problems of publishing economy development, we draw the conclusion that there are great opportunities and challenges in the publishing industry, and competitive intelligence is used as information early warning. An important tool of decision support has been applied in many industries and has made great achievements. The author also makes a comprehensive analysis of the literature on the publishing industry and competitive intelligence, and points out that the publishing industry needs the introduction of competitive intelligence, and competitive intelligence can also be applied to the publishing industry. In the second part, the author defines the concept and connotation of publishing competitive intelligence, details the information sources that should be paid attention to by publishing enterprises, and enumerates some occasions and institutions which can collect information in our country. At the same time, the problems of veracity and veracity verification of information in information work are studied. At last, the characteristics of publishing information and its effect on the development of enterprises are given. The third part analyzes the environment faced by publishing enterprises. This paper is divided into two aspects: the first is the general environment that enterprises face, including several parts of political economy and culture. Second, the industrial environment faced by enterprises, including the reform of the publishing system faced by publishing enterprises, private publishing, digital publishing, copyright trade, copyright protection and information collection and analysis. Sort out the role of information in these issues for publishing enterprises. In the fourth part, the author collects and analyzes the information of the publishing enterprises and their competitors. This paper is called internal intelligence collection. Firstly, the author obtains what information should be collected by questionnaire, and then sorts out the complex information. The meaning, the way of obtaining and the function of these information are explained in detail in order to give practical guidance to the intelligence workers. In the fifth part, time Publishing Media Company is taken as a case study. Firstly, the author describes the basic information of the company and explains the reasons why the company is regarded as a case. For the competitive environment of the company, the intelligence of its own and its rivals are collected and analyzed, and the SWOT method is used to analyze the strategies of the enterprise.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G230-F;G350
本文编号：2421173
[Abstract]:As an important means and method of economic management, competitive intelligence has developed rapidly since it came into being, and has been continuously applied in different industries, bringing great benefits to enterprises. However, in China, the research and application of competitive intelligence in the publishing industry is rare. This paper attempts to apply the theory of competitive intelligence to publishing enterprises, and gives a detailed description of the part of intelligence collection and analysis in the theory of competitive intelligence. From the knowledge of publishing enterprises and competitive intelligence, the author introduces the concept of competitive intelligence of publishing enterprises, defines the specific information of publishing enterprises, and narrates the sources of information of publishing enterprises. As well as competitive intelligence for publishing enterprises what targeted guidance. Secondly, the macro environment of the publishing enterprises is studied, and the influence of the environment on the publishing enterprises is analyzed from several aspects of politics, economy and culture. Then, the paper describes the industry environment of publishing enterprises, studies the publishing reform related to publishing enterprises, analyzes the support of private publishing, digital publishing, copyright trade and copyright protection. Thirdly, the internal factors of publishing enterprises are analyzed to make clear the elements of analysis. Finally, take Anhui Times Publishing Media Company as a case to carry on the SWOT analysis, carries on the empirical research. In the first part, by enumerating and analyzing the present situation and problems of publishing economy development, we draw the conclusion that there are great opportunities and challenges in the publishing industry, and competitive intelligence is used as information early warning. An important tool of decision support has been applied in many industries and has made great achievements. The author also makes a comprehensive analysis of the literature on the publishing industry and competitive intelligence, and points out that the publishing industry needs the introduction of competitive intelligence, and competitive intelligence can also be applied to the publishing industry. In the second part, the author defines the concept and connotation of publishing competitive intelligence, details the information sources that should be paid attention to by publishing enterprises, and enumerates some occasions and institutions which can collect information in our country. At the same time, the problems of veracity and veracity verification of information in information work are studied. At last, the characteristics of publishing information and its effect on the development of enterprises are given. The third part analyzes the environment faced by publishing enterprises. This paper is divided into two aspects: the first is the general environment that enterprises face, including several parts of political economy and culture. Second, the industrial environment faced by enterprises, including the reform of the publishing system faced by publishing enterprises, private publishing, digital publishing, copyright trade, copyright protection and information collection and analysis. Sort out the role of information in these issues for publishing enterprises. In the fourth part, the author collects and analyzes the information of the publishing enterprises and their competitors. This paper is called internal intelligence collection. Firstly, the author obtains what information should be collected by questionnaire, and then sorts out the complex information. The meaning, the way of obtaining and the function of these information are explained in detail in order to give practical guidance to the intelligence workers. In the fifth part, time Publishing Media Company is taken as a case study. Firstly, the author describes the basic information of the company and explains the reasons why the company is regarded as a case. For the competitive environment of the company, the intelligence of its own and its rivals are collected and analyzed, and the SWOT method is used to analyze the strategies of the enterprise.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G230-F;G350
【引证文献】
相关硕士学位论文 前1条
1 唐满艳;我国图书出版行业的产业竞争力研究[D];东北师范大学;2012年
，本文编号：2421173
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