高校互联网电子杂志传播效果研究
发布时间：2019-02-18 10:31
【摘要】：互联网电子杂志作为一种网络传播媒体已经不再是新生事物,现在已经被大众,特别是80后、90后的年青一代所接受。这个年青的群体又多为高校学生甚至是高中学生,他们大部分是互联网电子杂志的阅读者,有一小部分人不甘于被动的成为接受者,而积极主动的成为电子杂志的编写和制作者。多媒体电子杂志是由文字、图片、动画、视频所组成的新型的网上杂志,与纸质杂志相比,它的传播速度更快,范围更广,更新更及时,更环保,成本更为低廉。那么多媒体电子杂志在各大高校的运用情况如何?取得了怎样的效果?是否达到了一个理想的状态?应该怎样运用好电子杂志这一新型媒体工具做好高校的文化宣传工作,这是本文竭力想探讨的问题。 本文以高校互联网多媒体电子杂志传播效果为研究主题,以几个具有代表性的高校的互联网电子杂志为考察重点,通过问卷调查法、访谈法、观察法,全面了解中国高校电子杂志的应用及传播实际效果。本文通过5个部分展开论述。第一部分梳理电子杂志的属性及其在中国的运用发展状况；第二部分调研中国211高校多媒体电子杂志的现状；第三部分综合分析调研数据,挖掘其中基本要素和问题；第四部分深入剖析调研结果的成因；第五部分总结出改善电子杂志传播效果的思路,进一步扩大高校电子杂志的影响力,使其成为更有生命力的网络传播载体。
[Abstract]:As a kind of network communication media, Internet electronic magazine is no longer a new thing, and has been accepted by the public, especially the post-80s and post-90s generation. This group of young people are mostly college students and even high school students. Most of them are readers of electronic magazines on the Internet. A small number of them are not willing to be passive recipients. And actively become the author and producer of electronic magazines. Multimedia electronic magazine is a new type of online magazine composed of text, picture, animation and video. Compared with paper magazine, it spreads faster, has a wider range, updates more timely, is more environmentally friendly and cheaper. What about the application of multimedia electronic magazines in colleges and universities? What results have been achieved? Have you reached an ideal state? How to make good use of electronic magazine, a new media tool, to do a good job of cultural propaganda in colleges and universities is a problem this paper tries to explore. This paper focuses on the dissemination effect of multimedia electronic magazines in colleges and universities, and focuses on the Internet electronic magazines of several representative colleges and universities, through questionnaire survey, interview and observation. A comprehensive understanding of the application and dissemination of electronic journals in Chinese universities and colleges. This paper is discussed in five parts. The first part combs the attribute of electronic magazine and its application and development in China; the second part investigates the current situation of 211 college multimedia electronic magazine in China; the third part synthetically analyzes the survey data, excavates the basic elements and problems; The fourth part deeply analyzes the causes of the investigation results; the fifth part summarizes the ideas to improve the dissemination of electronic magazines and further expand the influence of college electronic magazines to become a more viable network communication carrier.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.6
本文编号：2425785
[Abstract]:As a kind of network communication media, Internet electronic magazine is no longer a new thing, and has been accepted by the public, especially the post-80s and post-90s generation. This group of young people are mostly college students and even high school students. Most of them are readers of electronic magazines on the Internet. A small number of them are not willing to be passive recipients. And actively become the author and producer of electronic magazines. Multimedia electronic magazine is a new type of online magazine composed of text, picture, animation and video. Compared with paper magazine, it spreads faster, has a wider range, updates more timely, is more environmentally friendly and cheaper. What about the application of multimedia electronic magazines in colleges and universities? What results have been achieved? Have you reached an ideal state? How to make good use of electronic magazine, a new media tool, to do a good job of cultural propaganda in colleges and universities is a problem this paper tries to explore. This paper focuses on the dissemination effect of multimedia electronic magazines in colleges and universities, and focuses on the Internet electronic magazines of several representative colleges and universities, through questionnaire survey, interview and observation. A comprehensive understanding of the application and dissemination of electronic journals in Chinese universities and colleges. This paper is discussed in five parts. The first part combs the attribute of electronic magazine and its application and development in China; the second part investigates the current situation of 211 college multimedia electronic magazine in China; the third part synthetically analyzes the survey data, excavates the basic elements and problems; The fourth part deeply analyzes the causes of the investigation results; the fifth part summarizes the ideas to improve the dissemination of electronic magazines and further expand the influence of college electronic magazines to become a more viable network communication carrier.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.6
【引证文献】
相关硕士学位论文 前1条
1 张婷;出版集团企业内刊办刊策略分析[D];山西大学;2012年
，本文编号：2425785
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