政府如何伸出对实体书店扶持之手
发布时间：2019-03-16 17:23
【摘要】：政府相关部门应该从哪些方面对实体书店进行扶持,政策建议包括三个层面:在宏观社会层面,引导社会阅读氛围的形成,促进消费者形成良好的阅读习惯;在中观产业层面,从出版行业供应链的角度强化实体书店的重要作用,重点扶持国有发行集团和大型民营发行集团,实现发行行业格局优化,建立健全发行行业的市场体系,维护公平竞争的市场秩序;在微观企业层面,重视实体书店功能的塑造,积极推进不同类型的产业融合实践,积极促进实体书店创新经营模式。
[Abstract]:The relevant government departments should support the entity bookstore from what aspects, the policy recommendations include three levels: at the macro-social level, guide the formation of social reading atmosphere, promote consumers to form a good reading habit; At the medium industry level, from the point of view of the supply chain of the publishing industry, we should strengthen the important role of the physical bookstore, focus on supporting the state-owned distribution group and the large private distribution group, realize the optimization of the distribution industry pattern, and establish and perfect the market system of the distribution industry. To maintain the market order of fair competition; At the micro-enterprise level, we should attach importance to the modeling of the function of the physical bookstore, actively promote the practice of different types of industrial integration, and actively promote the innovative management model of the physical bookstore.
【作者单位】： 北京印刷学院;
【基金】：“国家新闻出版广电总局新闻出版课题研究项目”(A2013-8-1)支持
【分类号】：G239.23
本文编号：2441813
[Abstract]:The relevant government departments should support the entity bookstore from what aspects, the policy recommendations include three levels: at the macro-social level, guide the formation of social reading atmosphere, promote consumers to form a good reading habit; At the medium industry level, from the point of view of the supply chain of the publishing industry, we should strengthen the important role of the physical bookstore, focus on supporting the state-owned distribution group and the large private distribution group, realize the optimization of the distribution industry pattern, and establish and perfect the market system of the distribution industry. To maintain the market order of fair competition; At the micro-enterprise level, we should attach importance to the modeling of the function of the physical bookstore, actively promote the practice of different types of industrial integration, and actively promote the innovative management model of the physical bookstore.
【作者单位】： 北京印刷学院;
【基金】：“国家新闻出版广电总局新闻出版课题研究项目”(A2013-8-1)支持
【分类号】：G239.23
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，本文编号：2441813
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