党报新闻标题的趣味趋向研究

发布时间：2019-03-31 08:30

【摘要】：新闻标题是对一则新闻最有价值的内容的浓缩、概括和提炼。新闻报道的具体内容，能否为受众所选择、所接受，很大一部分取决于新闻标题的好坏。而在新媒体迅速崛起的今天，人们获取新闻资讯的渠道日益多样化，传媒市场竞争更加激烈。在这种环境之下，作为传统媒介的报纸，自身承受的生存压力更大。因此，报纸新闻改革已经是势在必行。而这种改革中，最先得到体现的，自然是“重中之重”的报纸新闻标题。近年来，报纸新闻标题，无论从词汇、表现形式，还是从对社会流行元素的吸收上；无论是晚报、都市报之类的生活服务性报纸，还是作为机关报的党报，都可以看出显著的变化。报纸新闻标题，正在悄悄地向趣味化方向，发生着转变。本文在已有的关于报纸新闻标题研究的基础上，以《人民日报》、《光明日报》等党报的新闻标题为样本，从信息传播的角度出发，运用语言学理论，同时借鉴新闻传播学、社会学、文化学等其他学科的理论和方法，分析了党报新闻标题越加趣味化的发展趋势，，并进一步探讨了其表现形式、产生的原因以及这种趋势发展的功用和价值等，最后对新闻标题口语化的规范问题提出了一些个人的看法。
[Abstract]:News headlines are the concentration, generalization, and refinement of the most valuable content of a piece of news. The specific content of the news report, whether or not it is chosen and accepted by the audience, depends largely on the good or bad news headlines. With the rapid rise of new media, the channels of obtaining news information are becoming more and more diversified, and the competition in the media market is more and more fierce. In this environment, newspapers, as traditional media, bear greater pressure to survive. Therefore, the newspaper news reform is already imperative. And this kind of reform, the first to be reflected, is naturally the "top priority" newspaper news headlines. In recent years, newspaper news headlines, no matter from the vocabulary, the form of expression, or from the absorption of the elements of social popularity; Significant changes can be seen in evening newspapers, city newspapers and other life-serving newspapers, as well as party newspapers as organ newspapers. Newspaper news headlines, quietly to the direction of interest, is changing. On the basis of the existing research on newspaper news headlines, this paper takes the headlines of party newspapers such as People's Daily and Guangming Daily as samples, starting from the angle of information dissemination, applying linguistic theory and learning from journalism and communication at the same time. Based on the theories and methods of sociology, culturology and other disciplines, this paper analyzes on the development trend of the increasing interest in the headlines of the party newspapers, and further probes into its manifestation, causes and functions and values of this trend of development, and so on. Finally, this paper puts forward some personal views on the standardization of news headline colloquial.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G213

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