打造新闻出版传媒经营的新局面
发布时间：2019-04-03 20:17
【摘要】：在媒介融合时代,对选题资源进行全媒体开发利用,实现金媒体经营,是新闻出版传媒经营的新趋势。以图书为基点,将选题资源进行全媒体开发利用的视角有二:一是利用各种媒介的选题资源策划出版图书,二是将图书选题资源开发成各种媒介产品。国家、政府必须进一步深化新闻出版传媒体制乃至整个文化体制的改革,彻底消除媒介融合的体制性阻力,切实建立起与全媒体出版、经营、传播相适应的体制、机制。
[Abstract]:In the era of media fusion, it is a new trend for press and publication media to develop and utilize all-media resources to realize the management of golden media. On the basis of books, there are two perspectives of all-media development and utilization of the selected topic resources: one is to plan and publish books by using the selection resources of various media, the other is to develop the selected topics resources into various media products. The state and the government must further deepen the reform of the press and publication media system and even the whole cultural system, thoroughly remove the institutional resistance of the media integration, and establish a system and mechanism that adapts to the publication, operation and dissemination of the whole media.
【作者单位】： 湖南师范大学新闻与传播学院;
【分类号】：G239.2-F
，
本文编号：2453535
[Abstract]:In the era of media fusion, it is a new trend for press and publication media to develop and utilize all-media resources to realize the management of golden media. On the basis of books, there are two perspectives of all-media development and utilization of the selected topic resources: one is to plan and publish books by using the selection resources of various media, the other is to develop the selected topics resources into various media products. The state and the government must further deepen the reform of the press and publication media system and even the whole cultural system, thoroughly remove the institutional resistance of the media integration, and establish a system and mechanism that adapts to the publication, operation and dissemination of the whole media.
【作者单位】： 湖南师范大学新闻与传播学院;
【分类号】：G239.2-F
，
本文编号：2453535
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